‘easing the cognitive load’

make things simpler and better

The Marshmallow Challenge

EXERCISE:

http://www.marshmallowchallenge.com/

http://www.marshmallowchallenge.com/

Which group of people was amongst the worst performers?

http://www.marshmallowchallenge.com/

http://www.marshmallowchallenge.com/

Which group of people was amongst the best performers?

http://www.marshmallowchallenge.com/

Business students are trained to create a single plan, then execute on itKindergarters build a little, tinker a little, build a little

http://www.marshmallowchallenge.com/

PROTOTYPING MATTERS

http://www.marshmallowchallenge.com/

Fun is statistically proven to generate better thinking.

DON’T START FROM THE SAME PLACE AS EVERYONE ELSE

http://russelldavies.typepad.com/planning/2007/04/beta_tees_and_l.html