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CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs in 15 mins (ish!)
James Parton Director of European Marketing, Twilio
@jamesparton
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why should you care?
Data from Tomi Ahonen, May & September 2012
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why should you care?
Data from Tomi Ahonen, May & September 2012
Telecommunications is a $1 trillion industry
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why should you care?
5.9 billion people use SMS
x6
x3
x2.5 Data from Tomi Ahonen, May & September 2012
Telecommunications is a $1 trillion industry
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why should you care?
5.9 billion people use SMS
x6
x3
x2.5 Data from Tomi Ahonen, May & September 2012
Telecommunications is a $1 trillion industry
x34,560 faster open rate
x5 open rate21% higher response rate
vs.
Tuesday, 6 November 12
INTERNET
Tuesday, 6 November 12
INTERNET
CopperTuesday, 6 November 12
INTERNET
Copper
Switching
Tuesday, 6 November 12
INTERNET
Copper
Switching
WWW
Tuesday, 6 November 12
Innovation
INTERNET
Copper
Switching
WWW
Tuesday, 6 November 12
TELECOM
Tuesday, 6 November 12
TELECOM
CopperTuesday, 6 November 12
TELECOM
Copper
Switching
Tuesday, 6 November 12
Copper
Switching
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Mobile
Provide mobile lines(WiFi)
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Mobile
Provide mobile lines(WiFi)
Over The Top (OTT)
Use other peoples networks to deliver
their services(Digital Cuckoo!)
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Mobile
Provide mobile lines(WiFi)
Over The Top (OTT)
Use other peoples networks to deliver
their services(Digital Cuckoo!)
Cloud
Virtualize Telco capabilities in the cloud and directly
connect into networks
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Mobile
Provide mobile lines(WiFi)
Over The Top (OTT)
Use other peoples networks to deliver
their services(Digital Cuckoo!)
Cloud
Virtualize Telco capabilities in the cloud and directly
connect into networks
Legacy
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
The Communications Landscape
Landline
Provide landlines (WiFi)
Mobile
Provide mobile lines(WiFi)
Over The Top (OTT)
Use other peoples networks to deliver
their services(Digital Cuckoo!)
Cloud
Virtualize Telco capabilities in the cloud and directly
connect into networks
Legacy Software
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why Software is Eating... Telecommunications
Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why Software is Eating... Telecommunications
• Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications...
- The innovation void is being filled by software companies, not Telco’s
Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why Software is Eating... Telecommunications
• Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications...
- The innovation void is being filled by software companies, not Telco’s
Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501
• So why is it now all about Software?
- Software people think web first. This style of thinking is inherently open
- Software people think collaboratively - APIs, collaborative working, open source
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Why Software is Eating... Telecommunications
• Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications...
- The innovation void is being filled by software companies, not Telco’s
Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501
• So why is it now all about Software?
- Software people think web first. This style of thinking is inherently open
- Software people think collaboratively - APIs, collaborative working, open source
- Software people think about building communities & ecosystems - DOers
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Communication APIs
Buy a number and have a working app in 5 minutesWatch this to see proof :)
Tuesday, 6 November 12
TELECOM
Tuesday, 6 November 12
TELECOM
CopperTuesday, 6 November 12
TELECOM
Copper
Switching
Tuesday, 6 November 12
TELECOM
Copper
Switching
twilio
Tuesday, 6 November 12
Innovation
TELECOM
Copper
Switching
twilio
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
What can you build?Contact Centers Two-factor Auth
Call Tracking Click to Call WorkflowAutomation
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
...and the weird & wonderful
http://bumblephone.com http://ajaxthedog.comMichael Newman
TEDx UCLA
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Recommend ReadingAlan Quaylehttp://www.alanquayle.com
Tomi Ahonenhttp://communities-dominate.blogs.com/brands/
Disruptive Wirelesshttp://disruptivewireless.blogspot.co.uk/
Martin Geddeshttp://www.martingeddes.com/
Telco 2.0http://www.telco2.net/blog/
Tuesday, 6 November 12
CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012
Contact Info
@jamespartontwilio.com
Tuesday, 6 November 12