James CooperPatty Ramert

Thomas Jefferson School of Law

We need a new website

Discovery

It’s old

I don’t like it

Opinion Vs. Fact

(Objective Vs. Subjective)

- or -

Fact: It’s hard to use

Fact: The content is inconsistent

This should be easy, right?

My stuff is really important

People read my stuff

People read my stuff

Analytics

Analytics

Analytics

5 pages got most traffic

5 pages got most traffic

The rest got almost none…

Why?

It’s hard to use

Content is buried

Those 5 pages are important content

Those 5 pages are important content

For one of our audiences…

Who are the audiences?What’s the purpose of the site?

This site is not for our students

Awesome. Now we need 2 websites.

Awesome. Now we need 2 websites.

Tools used

Site architecture

Communicate site structure

Communicate site structure

Site schematics

Communicate site features

Site schematics

Communicate site features

Site schematics

Design comps

Communicate look & feel

Communicate look & feel

Discovery sessionsAnalyticsSite architectureSite schematicsDesign comps+

= foundation for moving forward

But with what?

Patty RamertWeb Application Developer

Patty RamertWeb Application Developer

(extrordinaire)