James Berresford Chief Executive VisitEngland

Since we last met…

• VisitEngland/ VisitBritain

• Senior team

• Business Tourism

Corporate update

Rugby World Cups

Rugby World Cup (s)

• RLWC Oct 26-Nov 30 2013

• ERWC Sept 18-Oct 31 2015

• We are working with both organisations:

developing PR, social media and other promotional activity

Visitor experience (welcome, accessibility, sustainability, stadium tours/VAQAS etc.)

• Significant opportunities for destinations

England’s event!

Fans stay longer and have time to explore

Not just about host venues but team camps and places to visit

“Create more magical memories to take home and treasure….”

“Enjoy all that England has

to offer with Blacks –

everything you need for Life

Outdoors”

“Get more. Book with a

local”

‘get more of England @ the last

minute’

• Upload your own suggestion www.101thingstodoinengland.co.uk

• Get your partners to do the same!

• Tweet about it #101thingstodo

• “Like” and “share” the app on Facebook

• Engage your regional media – we want them to get behind their local nomination

• Host the button on your own website – contact the PR team

HOW YOU CAN GET INVOLVED

• A comprehensive tourism product

• Populated with images that appeal to the domestic and international markets

• Modernising the England imagery product

Expand the image library to include

•b-roll and video •brand logos •PDFs of copy •press releases

Next steps

Domestic trip volumes have declined in 2012 (though spend has

increased by 5%)

0

10

20

30

40

50

60

Domestic Overnight Trips in England – Rolling 12 Month Trend

Holidays VFR Business

Trips

(m) Jan – Oct

2012

-3%

Holiday

VFR

Business

-6%

-2%

Source: GB Tourism Survey

11

8

5 5

2

-3 -4

-13

-15

7

-3

-5

-9

Domestic Holiday Trips in England - Jan – October Year on Year Change (%)

2012 leisure trends varied by destination type and location

Other Updates

Research Surveys

• Annual Attractions Survey launches this week

Please encourage your attractions to take part

• Year-end 2012 domestic tourism results will be available in February (Day Visits ) / April (Overnights)

• New wave of staycation research starts late February

• New research into booking patterns and lead times to start soon

Other News

• Tourism Intelligence Unit (ONS) secure for at least another year

• Ceremony: Monday 20th May

• The Point, Lancashire Cricket Club in Manchester

• Voting take place on Superstar (Daily Mirror readers) – Announced during ETW

VisitEngland Awards for Excellence

Business Development

• Keen to build on (jointly branded) workshops held with e.g. Visit Bath and Visit Essex…can target by sector (accommodation/attractions) or by theme (secondary spend, online marketing, volunteering, accessibility)

• New case study exploring taxi driver welcome training

• Working with Liverpool on a City Tours assessment scheme to complement their work in raising standards

• There have been several changes at DCMS with a new tourism team

• Ministerial Bid Initiative

• Consultations upcoming

European Package Holiday Travel Directive Siting requirements for Broadband

Update from Whitehall

• DEFRA

ANOB statement on Tourism (addressing the lack of tourism policy for these rural areas).

Bathing water quality

• Partnership statement with English National Park Authority Association (ENPAA)

Our Engagement Activity

• Department for Transport

Brown Signs Task Force reviewing Brown Signs guidelines

Providing advice supporting

the introduction of new county

boundary welcome signs

(piloted in five areas)

• BIS

LEPs/ EU funding streams

Twice yearly briefings (DMO

content needed)

Our Engagement Activity

Visitor Economy Forum

• Over 100 delegates attended, including attractions, destinations and LEPs. 100% satisfaction levels.

• Outcomes now available at www.visitengland.org.

• RBS/Natwest relationship forged:

Talking business support and lending

Sponsoring next year’s event

• Next VEF is 5th December 2013.

• Express interest at conference@thetourismbusiness.com

• Campaign activity

• Customer First!

• MPs meet the industry events

• www.englishtourismweek.co.uk

• jenny.mcgee@visitengland.org