JADA Examines the Science Behind Baking Soda Toothpaste

Neutralizes plaque acids fast with a

pH of about 8.44

Give your patients superior cleaning

power with baking soda toothpaste

“Baking soda-containing dentifrices are ideal candidates to be considered as a

universal dentifrice.”5

- JADA

“

LOW ABRA

SIVIT

Y

GE

NTLY W

HITENS

DIS

RU

PTS P

LAQUE

NEUTRALIZES

AC

ID

Arm & Hammer baking soda toothpastes provide gentle stain removal and whitening, help remineralize teeth, and

remove biofilm.1-4

REFERENCES: 1. Data on file. 2. Hara AT, Turssi CP. Baking soda as an abrasive in toothpastes: Mechanism of action and safety andeffectiveness considerations. J Am Dent Assoc. 2017 Nov;148(11S):27S-33S. 3. Yiming L. Stain removal and whitening by baking soda dentifrice: A review of literature. J Am Dent Assoc. 2017; 148(11S):20S-26S. 4. Zero DT. Evidence for biofilm acid neutralization by baking soda. J Am Dent Assoc. 2017; 148(11S):10S-14S. 5. Myneni SR. Effect of baking soda in dentifrices on plaque removal. J Am Dent Assoc. 2017 Nov;148(11S):4S-9S.

*RDA = Relative Dentin Abrasivity

†From baseline using Arm & Hammer Advance White Extreme Whitening Toothpaste vs a non-baking soda toothpaste.

©2019 Church & Dwight Co., Inc. All Rights Reserved.

To learn more, go to OralCarePro.com

Cleans with an RDA*

as low as 352

54% greater stainreduction† versus a non-baking soda toothpaste3

Removes up to 5Xmore plaque in

hard-to-reach areas versus a non-bakingsoda toothpaste1