Connect your souls

Massimiliano Bon Raissa CampagnolaGabriel Paredes Marco La GrassaRiccardo Gallina Francesca Galiazzo

Jack’n Rocks

Project Objectives Create another way to enjoy Jack Daniel’s. What about a cocktail?

Make «Brand Lovers» become «Brand Consumers»

Idea Create a new exclusive drinking experience

Get a unique gadget with JD cocktails

¡¡Enjoy & Share!! connect the glass with your device

How does it work? Only Jack Daniel’s stands can activate the glass LEDs feature

¡¡Cheers!! and make your cocktails «flash»

How does it work? Only Jack Daniel’s

stands can activate the glass LEDs feature

¡¡Cheers!! and make your cocktails «flash»

Consult the combination of ingredients in your cocktail

Check for other «connect your souls» events

Download event playlist

JD App-Connect

Identification Connection Interaction Amazing Experience

Outcome

Jack’n Rocks

Thank you