The media societyJ201 Introduction to Mass CommunicationSept 8 -2017

Professor Hernando Rojas201.journalism.wisc.edu#sjmc201

The media society

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The Media society – agenda for today

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① Professionalization of human communication.

② Rise of the mass scale.

③ Mediatization.

④ Personalization of media?

Humans as story tellers

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Humans as story tellers

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We don’t use WALLS anymore to tell our stories…

Today

Traditionally stories told by families, schools, groups…

Humans as story tellers become professionals

Humans as story tellers

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From interpersonal modes of story telling, we have developed forms that make possible mass audiences.

① Reach mass audiences, not an individual.

② It is mediated (print, radio, TV, computer, game consoles, mobiles, etc.).

③ We consume a lot of it…

Mass Communication

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“The process by which a person, group of people, or large organization creates a message and

transmits it through some type of medium to a large, anonymous, heterogeneous audience.”

— Kevin J. Pearce

TV viewing per day…

Mass Communication

① Mediation becomes part of our experience of “real” things

② Powerful forces shape our perceptions of experience.

Humanitarian crisis in Europe Aleppo: city under siege Houston: Hurricane Harvey

Mass Communication

① Mediation becomes part of our experience of “real” things

② Powerful forces shape our perceptions of experience.

North Korea’s nuclear test

Mass Communication

① Mediation becomes part of our experience of “real” things

② Powerful forces shape our perceptions of experience.

Life style appeals

The personalization “myth”

A sixth sense…

Today’s main points

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① Storytelling has become professionalized.

② Mass scale and extent of communications on the rise.

③ Increasingly our experiences are mediated.

④ New communication technologies “personalize” what essentially continues to be mass communication.

Questions

See you on Monday…