Social Content Marketing at Intel

Jennifer Lashua

Intel Social Media Center of Excellence

@runningjen

Who we are (socially speaking … )

• 1 Global Facebook page – 51 country pages

• 1 Primary Twitter Handle – 30 supporting handles

• 1 Global YouTube Channel – 14 International Channels

• 1 Google+ Page – 7 circles

• Support for local networks – Weibo, RenRen, Vkontakte, etc

> 13M global fans/followers

INTEL CONFIDENTIAL 3

Social Content Publishing Model

Time >

Re

sou

rce

s >

Constant content stream, “Always On”

Stories, mini-campaigns, events

Campaigns, feature content

Content Case Studies

Campaign-Driven

News & Insights

Informational

Think Global,

Act Local

Create centrally, Share globally

COE

Create locally, extend globally

11

A sneak peek into what’s next for Intel: Branded Content and Storytelling

INTEL CONFIDENTIAL

Thank you!

@runningjen