Chief Technology Officer Software AG

Dr. Wolfram Jost

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Application infrastructure and

middleware

Develop, deploy and integrate

applications

Manage business and IT

transformation

Market

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

EVER! Digital Business Platform

THE FIRST

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Agenda

1 Big Change –

Digital Business

2 Revolutionary

Application Infrastructure

3 Breakthrough Innovations

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Agenda

2 Revolutionary

Application Infrastructure

3 Breakthrough Innovations

1 Big Change –

Digital Business

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

internet users worldwide

2 billion growth in data generated per year - 40 trillion Gb by 2020

40%

connected devices by 2020

50 billion of internet change arises from conventional industries

75%

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Disrupting existing business models

Blurring the digital and physical world

More influence of customers

Combining people, business and

physical things

Agility, speed, scale, responsiveness

DIGITAL BUSINESS

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Problem statement:

“ The digital business is changing the way how innovative and differentiating business applications are designed, developed, used and operated.“

“ Todays conventional business applications do not support the requirements that digital business requires.“

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Agenda

1 Big Change –

Digital Business

3 Breakthrough Innovations

2 Revolutionary

Application Infrastructure

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Customer engagement systems

Today's Situation

Finance & Controlling

Order Management

Customer Management Procurement Supply Chain

Management

Core operational systems (ERP, SCM, …)

Front office

Back office •  Stable •  Reliable •  Efficient •  Standardization

Hybrid Integration

Marketing

Sales

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Customer engagement systems

DIGITAL BUSINESS PLATFORM

Position of the Digital Business Platform

Front office

Adaptive Applications Agility, Speed, Innovation, Differentiation

Service Support

Finance & Controlling

Order Management

Customer Management Procurement Supply Chain

Management

Core operational systems (ERP, SCM, …)

Marketing

Sales

Commerce

Back office •  Stable •  Reliable •  Efficient •  Standardization

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Adoption of cloud, mobile and social

Built to change Agility by design

For routine and none routine work

Embedded decision management

Connected to big data & internet of things

In-Memory/SOA

ADAPTIVE APPLICATIONS

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

DIGITAL BUSINESS PLATFORM

Service oriented and event driven

Adoptive and systematic development

High level application services

Visual development and native coding

Accessable through APIs

Customization through configuration

Big data and internet of things

Cloud, mobile, social

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

On demand - On premise - Hybrid

Big Data Integration

Internet of Things Integration

Cloud Integration

B2B Integration

Marketplace •  Models

•  Apps

•  Architecture Blueprints

•  Best Practices

Identity Management •  Roles

•  Users

•  Tenants

•  Authorization

Common User Interface

Common Runtime

Lifecycle Management Plan, Build, Test, Run

Administration Deployment, Provisioning, Monitoring

Content Processes, Architecture, Metrics, Reference

Models

Methodology

Procedures, Policies, Meta Models

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Digital Business Platform: Core Capabilities

Enterprise models/

IT Inventory

Decision logic

Process/Program logic

Integration logic

Data logic

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Software AG Digital Business Suite: A Game Changer

Accelerated development: 6 months to 6 weeks

Significant reduced latency

Significant faster release cycles

Significant cost savings (hardware, db, app servers)

Significant faster operational decisions

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Agenda

1 Big Change –

Digital Business

2 Revolutionary

Application Infrastructure

3 Breakthrough Innovations

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

BREAKTHROUGH INNOVATIONS

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

webMethods Integration Server

Legacy ERP Home grown Data bots

webMethods Cloud Integration

Manage Design/Develop Test/Run

SaaS apps PaaS apps Social apps Mobile apps

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Client apps Client app developers

webMethods Enterprise Gateway webMethods API-Portal

Enterprise webMethods Mediator webMethods Centrasite

webMethods Integration Server

Legacy ERP Home grown Databases

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Basic •  Beginners/Opportunistic users •  Departemental projects

Advanced •  Cross departemental usage

and strategic projects

Enterprise •  Full scale enterprise wide

usage

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Best fit for budget, EA and Portfolio Management maturity, company policy, program goals, stakeholders

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Apama Streaming Analytics Architecture

Continuous Real-Time Analysis

Real-Time Pattern Detection

Complex Event Processing

Intelligent Actions

Data Analytics

In-Memory Data Fabric In-Memory Data Management In-Memory Messaging

Visual Analytics Business Dashboards Proactive Alerts

Transactions, Events, Big Data, Fast Data

ERP Custom CRM M2M Financial

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Positioned in Leaders Quadrant of Gartner’s Magic Quadrant for On-Premises Application Integration Suites

Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess Thompson, et al., July 29, 2014. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Software AG. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Software AG Ranked as a Leader in the Integrated SOA Governance Market

Source: The Forrester Wave™: Integrated SOA Governance, Q1 2012, Forrester Research, Inc., January 17, 2012 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Software AG Ranked as a Leader in the Big Data Streaming Analytics Market

Source: The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014, Forrester Research, Inc., July 17, 2014 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Positioned in Leaders Quadrant of Gartner’s Magic Quadrant for Business Process Analysis Tools

Source: Gartner, Inc., Magic Quadrant for Business Process Analysis Tools, David Norton, December 12, 2011 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Software AG. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

Positioned in Leaders Quadrant of Gartner’s Magic Quadrant for Enterprise Architecture Tools

Source: Gartner, Inc., Magic Quadrant for Enterprise Architecture Tools, Saul Brand, September 30, 2014 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Software AG. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.

3 Messages

1 The digital

business is a big change

2 New business applications are needed -

Adaptive Applications

3 Software AG offers the first Digital

Business Platform ever

1 The digital

business is a big change

2 New business applications are needed -

Adaptive Applications

3 Software AG offers the first Digital

Business Platform ever

Dr. Wolfram Jost Chief Technology Officer, Software AG

Innovation World 2014