Post on 21-Jan-2015
description
“IT’S WORTH A GOOGLE”
3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN’T AFFORD TO IGNORE
It’s Worth a Google!
The Google Jungle
©2012 RAM. All rights reserved.
200 Google Panda/Penguin Updates-
1Social Search – The New SEO
2Facebook Envy
3Mobile –
Hijack Traffic
2013 Trends
Social Search
©2012 RAM. All rights reserved.
So Many Social Networks
Google+
Facebook Envy
Facebook Envy
Did you know 80% of
fans will NEVER visit back a page once they’ve
‘liked’ you
Do You Engage?
It’s more about engagement…
16%Average number of fans that see a post
6%Average number of fans that interact
Facebook Strategy
1
Solid Content Strategy
2
Solid Promotion Strategy
Solid Engagement Strategy
3
Weight Watchers
Weight Watchers is posting questions on their page that is helping to increase
their score on Facebook!
Build Engagement1. Use Pictures (or videos) – have higher engagement
(180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans
• Time 1:00 pm – 4:00 pm• Thurs-Friday engagement highest
4. At the end of posts – ask users to like or comment on the status
5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best
caption. Anything that will get users to participate7. Pin your interesting posts.
MobileHijacking Your Competitor’s Traffic
Desktop vs Mobile
©2012 RAM. All rights reserved.
Less than 1% of all the websites
online are
Mobile Friendly
Mobile
Let’s Recap
©2012 RAM. All rights reserved.
1Social Search – The New SEO
2Facebook Envy
3Mobile –
Hijack Traffic
2013 Trends
A Look Back…
Jan 19 2012 – Content Below Fold• Affects 1% of searches• For sites that have ads/banners
March 2012 - Over Optimization Penalty• Sites that have many artificial keywords not useful for the reader were targetted
• Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)
April 24, 2012 - Penguin Update• Google targetting sites that were violating their policies - speficially sites acquring backlinks from sites that have negative signals (SPAM sites)
October 9, 2012 – Page Layout #2• Another update to sites that have too many ads above the fold
November 5, 2012 – Google Panda Update #21• First update Feb 24, 2011
Keyword Phrase
Select Country and Language
Select Mobile
Mobile
Meet Mary
Meet Bob
2 Comments
48 Comments
20 Comments
104 Comments
Edge Rank
It is important to post engaging content that either gets LIKES,
SHARES or COMMENTS.!
Facebook Envy