Post on 28-Jan-2015
description
Strategy & Experience Design
ITP 2011Aalto University School of Economics 02Sami NiemeläCreative Director, Nordkapp
sami.niemela@gmail.com@samin
Tuesday, June 7, 2011
Tuesday, June 7, 2011
TheLargerContext(s)
graph Ville Tikka / wevolve.us
Tuesday, June 7, 2011
The Challenge: Peoples' behavior and their values changes slower than technology
Tuesday, June 7, 2011
BeingHumanCentric?
Tuesday, June 7, 2011
Empathy
http://www.openideo.com/open/maternal-health/inspiration/empathy-belly-/
Tuesday, June 7, 2011
“What it’s like?”
Tuesday, June 7, 2011
HCD: GOALS
1 — Understanding of people’s needs2— Empathy towards people’s daily lives3— Integrate the insights to design work.
Tuesday, June 7, 2011
Qualitative Research
HCD: METHODOLOGIES
Tuesday, June 7, 2011
analysis & insight
qualitative interviews
Group 1 Group 2
Group 3 Group 1Group 3
Group 2
Group 2 Group 1 Group 3
Tuesday, June 7, 2011
c) Creative Commons:http://www flickr.com/photos/freakapotimus/517212429/
analysis & insight
observation
Tuesday, June 7, 2011
Design Synthesis
HCD: METHODOLOGIES
Tuesday, June 7, 2011
analysis & insight
workshopping
Tuesday, June 7, 2011
analysis & insight
service opportunities
potential!
potential!
Tuesday, June 7, 2011
Service A 1.0Integrated with Loose integration with components of BMobile web
Service B 1.0Current version
Service 2.0- fully integrated service- platform wide functions- dedicated clients
Service B 1.5Integrated with components of ASimple channelsUnlimited space
analysis & insight
roadmap
Tuesday, June 7, 2011
analysis & insight
design drivers
Tuesday, June 7, 2011
Products and services that are meaningful, answer to concrete needs and discover new business potential.
HCD: RESULTS
Tuesday, June 7, 2011
Insights, ideas, innovation, validated scenarios and use cases, process visualisations, personas, principles, roadmaps…
HCD: RESULTS
Tuesday, June 7, 2011
concept design
sketching
Tuesday, June 7, 2011
(c) Creative Commons: http://www.flickr.com/photos/balladist/3020664097/
c) Creative Commons: http://www.flickr.com/photos/lululemonathletica/3483807909/
c) Creative Commons:http://www flickr.com/photos/freakapotimus/517212429/
analysis & insight
personas
Tuesday, June 7, 2011
concept design
information architecture
p
“Launchpad” (Home screen)
Loophole fromthe device throughfilters, apps & aggregations
Same for all personas, simple & effective place to collectindividual applications/modules.
All extra information uch as notifications are overlayed on top of the ui.
Amplified mapping
Device looks & overlays information on top of maps and real surroundings from camera
Timeline
Vertical & horizontal timeline for different “views”, such as time, people, communications, location....
+ People
+ Places
+ Talk
TIME ›
Tuesday, June 7, 2011
concept design
ui flows
Tuesday, June 7, 2011
concept design
frameworks
kontaktit
ystävät
maailma
MinäMinä = absoluuttinen turva. Oletus kaikelle sisällölle jollei käyttäjänimenomaan toisin määrää.
PerheSisältö jaettu rajatulle ryhmälle. Jokainen jäsen pitää hyväksyä erikseen.
YstävätIsompi ryhmä ihmisiä, voi olla esimerkiksi kontaktiryhmä “luokkakaverit”
KontaktitKaikki omat kontaktit. Kaverin kaverit mutta ei kaverin kaverin kaveri?
MaailmaKaikki muut, avoin jako.
perhe
minä
Tuesday, June 7, 2011
concept design
frameworks
Strategia
Planning
UX
Sprint Planning
Agile / DesignSuunnittelu- ja kehitysmalli
Development
SprintSprint Sprint
Workshop Workshop
Täsmälliset tarinatLyhyet tarinatKonsepti
Stories
Features
HaasteetTavoitteetMahdollisuudet
RajoitteetSuunta
Looking in / outDESIGN MODE: Synthesis
Tuesday, June 7, 2011
Asking the right questions.
Tuesday, June 7, 2011
“Instead of designing a bridge, find a way to cross a body of water”
WHO, WHAT, HOW AND WHY?
Tuesday, June 7, 2011
The world is full of good answers—it’s your job to ask the right questions.
WHO, WHAT, HOW AND WHY?
Tuesday, June 7, 2011
Users
Tuesday, June 7, 2011
1. You are not your user.
2. Users are not your clients.
USERS
Tuesday, June 7, 2011
Who the user is, depends on the context you operate in.
USERS
Tuesday, June 7, 2011
Personas
Tuesday, June 7, 2011
a persona = an archetypeof a user/client, representing a larger group.
WHAT?
Tuesday, June 7, 2011
— Gives context— Removes designing for self— Gives focus— Act as a reminder— Frees to ideate
WHY?
Tuesday, June 7, 2011
ExtendingPersonas
Tuesday, June 7, 2011
First, the Persona level:Motivations, Expectations, Perception, Abilities, Flow and Culture?
Tuesday, June 7, 2011
Aiko Ono, 40. “I love the things I find here”
Aiko is a Japanese tourist who fell in love with Finland after seeing the film Lokki five years ago. She visited Helsinki for the first time right after the film, and has been back every year ever since.
Key Moments: planning in advance online, marking spots to futher inspection, logging in w/ PIN, looking places from US, printing an RFID map.
TOURIST / VISITOR
Tuesday, June 7, 2011
UX DRIVERSSense of familiarity, same experience carrying on through di!erent screens
UI METAPHORSThe city is an adventure, show me what I could fall in love with!
MOTIVATIONSExploration, remembering, serendipity
EXPECTATIONSThings work and give me means to experience more
PERCEPTIONS“I feel almost semi-local”,
ABILITIESTech-savvy but prefers to use a paper map when on the move, familiar with travel guides, good navigation intuition.
FLOWSearch and refine,, wonder around, find things through getting lost.
CULTUREInterested and aware, open to new experiences, impatient-no time to waste!
TOURIST / VISITOR
Tuesday, June 7, 2011
Motivations;what drives her/him?
e.g. ”I just want to be fit and look good in the mirror”
Tuesday, June 7, 2011
Expectations;what’s in it for her, subconsciously, consciously and socially
e.g. “I expect things just work, I haveno time to fix broken s*it”
Tuesday, June 7, 2011
Perception;how does she perceive the situation and context
e.g. “every day is an adventure for me”
Tuesday, June 7, 2011
Abilities;what is she capable of, and what are her hopes and fears?
e.g. she learned to knit when she was 8
Tuesday, June 7, 2011
Flow;how does the moment flow to her?
e.g. careful steps vs “just doing it”
Tuesday, June 7, 2011
Culture;what is her next bigger context?
e.g. “I am doing this because I’m a perfectionist”
Tuesday, June 7, 2011
First, the Persona level:Motivations, Expectations, Perception, Abilities, Flow and Culture?
Tuesday, June 7, 2011
Rules
Tuesday, June 7, 2011
1. Defer judgment2. Encourage wild ideas3. Build on the ideas of others4. Stay focused on the topic5. One conversation at a time6. Be visual7. Go for quantity
Tuesday, June 7, 2011
Motivations, Expectations, Perception, Abilities, Flow and Culture
90MINUTES
Tuesday, June 7, 2011
Grouping: find commonalities and patterns and group them. Duplicate notes if needed.
Tuesday, June 7, 2011
Patterns are commonalities and terms that overlap
e.g. “ease of use”
Tuesday, June 7, 2011
Groups can be things like “product ideas”, “challenges” and so forth.
Tuesday, June 7, 2011
Grouping: find commonalities and patterns and group them. Duplicate notes if needed.
45MINUTES
Tuesday, June 7, 2011
Write up your extended personas into a visual form on A4 each.
THUHOMEWORK
WHERE?sami.niemela@gmail.com w/ title “GROUPNAME Persona ” print out a copy for thursday, hang it on the wall.
Tuesday, June 7, 2011
Q&A time!
Tuesday, June 7, 2011
The End.See you on Thursday!
Tuesday, June 7, 2011