ITmoov 2012 - Het OpenERP business model

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OpenERP bewijst al geruime tijd succesvol te zijn als opensource bedrijfsapplicatie. In de uiteenzetting zal dieper ingegaan worden op het business model en het succes achter OpenERP. Er wordt ook aandacht geschonken aan de rol die OpenERP speelt in de als maar sterker wordende mobiele wereld.

Transcript of ITmoov 2012 - Het OpenERP business model

Nom du fichier – à compléter Management Presentation

OpenERPLeading Open Source Management Soft.

OpenERPLeading Open Source Management Soft.

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OpenERP at a Glance...

The world's leader1000 installations/day

A fast growing product1000+ modules in 5 years

A world-wide brandPartners in 70 countries

Fully Open SourceA strong & active community

The #1 Open Source Suite of Business Applications.

– Easy, Modular, Affordable –

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One application for every need...

You can deploy one module for asimple need or the full integrated ERP.

You can deploy one module for asimple need or the full integrated ERP.

CRM

Leads & Opportunities

Quotation & Sales

Phone Calls

Shared Calendar

Revenue Forecasts

Outlook Plugin

Ecommerce Integration

After-Sales Services

Marketing

Multi-Channel Campaigns

E-Mails templates

Website Integration

Mail Gateway

Segmentation & Profiling

Template of Report

Point-of-Sale

Touchscreen

Disconnected Mode

Fully Integrated

Accounting

Financial Accounting

Analytic Accounting

Bank Interfaces

Multi-Currencies

Multi-Charts

Validation Workflows

26 Countries supported

Dashboards & KPI

Consolidation

Budgets

Human Ressources

Timesheets / Attendances

Leaves Management

Expenses Tracking

Periodic Evaluations

Recruitment

Payroll

Services Management

Project Management

Gantt & Calendars

Issues Tracker

Contract Management

Document Management

Workflows

Integration

Logistic

Multi-Warehouses

Push/Pull Flows

Delivery Mgt

Purchases

RfQs

Purchase Tender

Supplier QoS

Manufacturing

Multi-Level BoMs

Flexible Routings

JIT, Kanban, MTO

Full Traceability

...and 1500+ modules more !

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Fully Customizable

No heavy development required to customize !

Workflow Designer

Pict X Pict Y Pict Z

Screen Designer Report Designer

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The Product:• 1500+ modules• 1000 installation per day• Top References: La Poste,

Danone,...

The eco-system:• 500 Partners in 70 countries• Around 5000 developers

• Most active project on Launchpad (= Ubuntu dev plateform)

• 500 leads per day on OpenERP

The Product:• 1500+ modules• 1000 installation per day• Top References: La Poste,

Danone,...

The eco-system:• 500 Partners in 70 countries• Around 5000 developers

• Most active project on Launchpad (= Ubuntu dev plateform)

• 500 leads per day on OpenERP

Some Figures: achieved in 7 years

The most advanced business application suite...The most advanced business application suite...

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The Company:• 185 employees• U.S., Belgium, India• Self Profitable

The Company:• 185 employees• U.S., Belgium, India• Self Profitable

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Open SourceOpen Source

Open Source / Free Software

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Open Source: 100%

Being “open” allows us to grow faster

Our Open Source Licence is free and allows:• You can execute the software for free• You get the source code of the software• You can modify the software• You can redistribute the software for free

The snowball effect:• People download, modify for their need and redistribute

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OpenERP is the wikipedia of the management software. 50 new

modules are developed every month !

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Our Business ModelOur Business Model

Open Source / Free Software

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Fast & Low-Costs R&D

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Our development capacity is not any more depending on our R&D budget but on the number of customers and partners:

We produce 50 new modules per month !

Our development capacity is not any more depending on our R&D budget but on the number of customers and partners:

We produce 50 new modules per month !

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Open Source: a very big visibility at low costs

Efficient Marketing & Sales

High Distribution of the mark A smart sales approach

Google Trends: OpenERP/Netsuite Netsuite: Budget Ventes et

Marketing: 80M€ OpenERP: Budget Ventes et

Marketing: 200k€Visibility of the mark:● 400x cheaper, same result !

Google Trends: OpenERP/Netsuite Netsuite: Budget Ventes et

Marketing: 80M€ OpenERP: Budget Ventes et

Marketing: 200k€Visibility of the mark:● 400x cheaper, same result !

School & Universities– Ex: France

Linux Distribution:– Distributed in any bookstore

School & Universities– Ex: France

Linux Distribution:– Distributed in any bookstore

Free as in freedom,Not free as in free services !

No pre-sales services:Only good consulting services

Free as in freedom,Not free as in free services !

No pre-sales services:Only good consulting services

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But how do we get money ?But how do we get money ?

Open Source / Free Software

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Total Cost of Ownership ERP...

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If you want to buy SAP or Microsoft Dynamics

Total cost of acquisition of proprietary ERP:o Analysis: 0 – 10%o Proprietary Licence: 25%o Services: 65% - 75%

- Trainings, Project Analysis, Developments

It's a service market, very good for open source solutions!

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Proprietary vs Open ERP

Proprietary Business Model (*) Open ERP

25% 25%

45% 45%

15%

20%

20%

32% 20%

30% 30%8% 5%

Licences R&D G&A R&D G&A

(*) Based on SAP's annual financial report 2008.

Other Services

Support Maint.

Sales Marketing

Cost Services

Other Services

Support Maint.

Sales Marketing

Cost Services

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Summary of our business

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TCO per project reduced by 25% buto Efficient sales & marketing at low costs (40x)o Fast growing product (R&D)o Rapid distribution of the OpenERP TM.

=> 25% less revenues per customer due to the licence:• But higher margins• -> 100% growth a year !

-

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And it works...And it works...

Open Source / Free Software

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Used by top companies

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Our Customer: Danone

“Danone deploys OpenERP massively in their companies in emerging countries. The implementation timing is amazing.”

Edouard DogningERP Project Manager, Danone

Industry: bio food Employees: 101000 Turnover: $17b

OpenERP Strategy: deploys OpenERP in 164 companies having a turnover bellow 100M€.

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Our Customers: Singer

“With OpenERP we have a solution that allows us to grow in the future. It is stable, flexible, and perfectly answered our needs.”

Philippe Leruth, PresidentSinger France SAS

Industry: Sewing Machine Manufacturing

150 PoS in France

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Our Customer: The Poste

“OpenERP allows very big benefits in terms of productivity.”

Olivier LenoirHead of IT Infrastructure, The Poste

Second postal operator in Europe.

Industry: Mail Distribution Employees: 276500 Turnover: 20 B€ 17000 shops in one country

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DemonstrationDemonstration

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Demo

User Interface• Rich Client• Web Interface

Discovering the features A full flow:

• Quotation• Sale Order• MRP• Delivery

Customization• Screen Designer• Workflow Designer