Post on 04-Aug-2015
Mega Project Presentation On
ITC Company
Presented to : Mr. Arun Panuli
Presented by : Amit Shukla
Priya Rani
Rakesh Pande
Rao Shakir
Student : Master of Business Administration (M.B.A.)1st year
Quantum School of Business,
Roorkee, Uttrakhand (INDIA)
Date : 22st November2014
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ITC AT A GLANCE
Industry: Conglomerate; PublicFounded: On August 24,1910 CEO: Yogesh Chander DeveshwarHeadquartered: Kolkata; West BengalEmployees: 25,959 app.Diversification: FMCG, Hotels, Paperboard and
Packaging, Agri Business & IT
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HISTORY OF ITC
24 AUG1910 – ITC incorporated under the name of ‘Imperial Tobacco Company of India Limited’.
1925 – Started Packaging and Printing business beside cigarette manufacturing
1975 - started HOTEL BUSINESS as ‘ITC- Welcome Group Hotel Chola’
1979 – started Paperboard business 2000-10 – started manufacturing Greeting, Gifting and
Stationary Products
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FMCG
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost
Though the profit margin made on FMCG products is relatively small, they are generally sold in large quantities, thus the cumulative profit on such production can be substantial
Examples such as soft drinks, over the counter drugs, toys, processed foods and many other consumables.
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FMCG Companies in India Hindustan Uniliver ITC Amul Godrej Consumer Products limited Dabur India Lit. Emami Colgate Palmolive India Limited Zydus Wellness Britannia Wipro Cavinkare Parle Agro Nirma 5
Vision & Mission
VISION - Sustain ITC’s position as one of India’s most valuable co-operation through world class performance, creating growing values for the Indian economy and the companies stakeholders
MISSION - To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior & sustainable stakeholder value
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Objective
Building awareness and improving the availability and use of
trade intelligence
Enhancing policies for the benefit of exporting enterprises
Building the export capacity of enterprises to respond to
market opportunities
Mainstream inclusiveness and sustainability into trade
promotion and export development
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Board of Directors
Chairman : Mr. Y C Deveshwar
Executive Directors : Nakul Anand, P V Dhobale, K N Grant
Non Executive Directors : A Baijal, S Banerjee, A Duggal, A V Girija Kumar, S H Khan, R E Lerwill, S B Mainak, S B Mathur, P B Ramanujam, S S H Rehman, Meera Shankar, K Vaidyanath
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Cigarette as starters
Insignia India Kings Classic Gold Flake Silk Cut Navy Cut Scissors Capstan Berkeley Bristol Flake
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ITC Hotels ITC Grand Chola, Chennai
ITC Grand Bharat, Gurgaon
ITC Maurya, New Delhi
ITC Maratha, Mumbai
ITC Gardenia, Bengaluru
ITC Windsor, Bengaluru
ITC Grand Central, Mumbai
ITC Sonar, Kolkata
ITC Kakatiya, Hyderabad
ITC Rajputana, Jaipur
ITC Mughal, Agra11
Some other products of ITC
Classmate
Ashirvad
Tobacco products
Vivel, Fiama di wils, Superia
Wills lifestyle and John Players
Mangaldeep agarbatti and Aim safety matches
Candyman and Dark Fantasy
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Social initiative
Generates livelihood for 5 million people ITC’s E-choupal benefits over 4 million farmers ITC’s Farm and Forestry initiative have greened over 125,000
hectares of barren land creating 56 million person days of employment
ITC’s Watershed Development programme brings water to over 90,000 hectares of land which are dry and water stressed area
Imparting education to Farmers,Women,Children and other backward Un-Educated class
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Interesting Facts
WOW (Wealth Out of Waste Campaign)
Carbon Positive for nine years in a row
Water Positive for twelve consecutive years
Solid Waste recycling for last seven years
FSC-CoC (Forest Stewardship Council-Chain of Custody)
Certified
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Role of ITC in India
Improve the standard of living Creation of Employment Contribution in the revenue Produce good quality products Deals in various products that are useful in the development of
the society Contribution to the general welfare of society Development of human resources Reduce disparities among nation
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Conclusion
ITC promoting their brands through advertisement campaign as well as door to door promotion.
ITC is also focusing on retailers and wholesalers to promote
their brand. The demand for their product is very low,because people don’t
know about their brands very well. ITC knows their weakness in personal care market,so they are
applying new concept to overcome their weakness. ITC now offering more margin,exiting offers and long credit
period to retailers and wholesalers.
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