FCoE Switch Brand Leader Report

December 2012

Brand201206- Copyright © 2012 IT Brand Pulse

Table of Contents

2

FCoE Switch Brand Leader Report, December 2012

Brand Leader Survey Methodology Page 3

Summary Analysis Page 4

Market Leader Bar Chart Page 7

Price Leader Bar Chart Page 9

Performance Leader Bar Chart Page 11

Reliability Leader Bar Chart Page 13

Service and Support Leader Bar Chart Page 15

Innovation Leader Bar Chart Page 17

2011 vs. 2012 Market Leader Bar Chart Page 19

2011 vs. 2012 Price Leader Bar Chart Page 20

2011 vs. 2012 Performance Leader Bar Chart Page 21

2011 vs. 2012 Reliability Leader Bar Chart Page 22

2011 vs. 2012 Service and Support Leader Bar Chart Page 23

2011 vs. 2012 Innovation Leader Bar Chart Page 24

2011 vs. 2012 Survey Data Page 25

FCoE Switch Brand Leader Survey Methodology

• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product categories using surveys with at least 100 respondents.

• The FCoE Switch Brand Leader Survey was conducted in November, 2012 and published in December, 2012. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from

the IT Brand Pulse end-user database. – One hundred forty-three IT Pros completed this survey. – Responses were collected using an online survey engine.

• In each part respondents were provided with a list of vendors and asked six questions:

1. Who do you perceive as the FCoE Switch market leader?

2. Who do you perceive as the FCoE Switch price leader?

3. Who do you perceive as the FCoE Switch performance leader?

4. Who do you perceive as the FCoE Switch reliability leader?

5. Who do you perceive as the FCoE Switch service & support leader?

6. Who do you perceive as the FCoE Switch innovation leader?

3

Summary Analysis

• Cisco selected as FCoE Switch Market Leader for the fourth year in a row

– Having led previous industry convergence initiatives such as Voice over IP (VoIP), no company understands better than Cisco what is needed to help partners and customers through the migration process. The company has been at the forefront of education since DCE and FCoE standards were in development, and the company has developed a broad product portfolio needed to efficiently address the specific needs of a variety of application environments. The result is that among the many vendors involved in developing the markets for 10GbE and converged networking, IT professionals recognize that contributions from Cisco stand out from the pack.

• Cisco edges Brocade for first place in the Price Leader category

– During the last few years year, Cisco has re-focused on data center networking including converged networking with FCoE switches, marketing programs promoting convergence, and more aggressive pricing in the field. IT pros have taken notice, and selected Cisco as the FCoE Switch Price Leader.

• Cisco chosen as FCoE Switch Performance Leader

– IT Pros voted for Cisco as the FCoE Switch Performance Leader yet again. The company continues to benefit from the 2011 introduction of the Cisco Nexus 7000 F2-Series Module which allows an 18-slot chassis to scale-up to 768 ports at wire-rate performance.

• Cisco perceived as FCoE Switch Reliability Leader and Service & Support Leader

– Cisco achieved the greatest vote of confidence from IT pros for Service & Support with over 60% selecting Cisco as the leader.

• Cisco is FCoE Switch Innovation Leader

– In 2012, the Cisco reputation for FCoE innovation continues to benefit from multi-hop FCoE which was introduced with the Cisco Nexus 7000 F2-Series Module in 2011.

4

2012 Survey Results

6

Market Leader FCoE Switch Brand Leader Survey: December 2012

7

Brocade Cisco QLogic Other

Market Leader 32.6% 55.4% 11.3% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Who do you

perceive as the

market leader in

FCoE Switches?

8

Price Leader FCoE Switch Brand Leader Survey: December 2012

9

Brocade Cisco QLogic Other

Price Leader 34.0% 36.2% 28.4% 1.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Who do you

perceive as the

price leader in

FCoE Switches?

10

Performance Leader FCoE Switch Brand Leader Survey: December 2012

11

Brocade Cisco QLogic Other

Performance

Leader32.6% 52.5% 14.2% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Who do you

perceive as the

performance

leader in FCoE

Switches?

12

Reliability Leader FCoE Switch Brand Leader Survey: December 2012

13

Brocade Cisco QLogic Other

Reliability Leader 35.5% 53.9% 9.9% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Who do you

perceive as the

reliability leader in

FCoE Switches?

14

Service and Support Leader FCoE Switch Brand Leader Survey: December 2012

15

Brocade Cisco QLogic Other

Service & Support Leader 29.1% 61.0% 8.5% 1.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Who do you

perceive as the

service and

support leader in

FCoE Switches?

16

Innovation Leader FCoE Switch Brand Leader Survey: December 2012

17

Brocade Cisco QLogic Other

Innovation Leader 31.2% 50.4% 17.7% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Who do you

perceive as the

innovation leader in

FCoE Switches?

2011 versus 2012

19

Market Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/Network

TechnologiesBrocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 2.6% 24.6% 44.6% 2.6% 2.6% 16.2% 6.8% 0.0% 0.0%

2012 0.0% 32.6% 55.4% 0.0% 0.0% 0.0% 0.0% 11.3% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

20

Price Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/Network

TechnologiesBrocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 5.2% 25.1% 25.1% 6.8% 4.3% 25.1% 8.4% 0.0% 0.0%

2012 0.0% 34.0% 36.2% 0.0% 0.0% 0.0% 0.0% 28.4% 1.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

21

Performance Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/

NetworkTechnologies

Brocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 3.7% 26.7% 39.7% 3.7% 2.6% 10.5% 13.1% 0.0% 0.0%

2012 0.0% 32.6% 52.5% 0.0% 0.0% 0.0% 0.0% 14.2% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

22

Reliability Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/Network

TechnologiesBrocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 2.6% 24.1% 45.6% 1.0% 2.1% 13.6% 11.0% 0.0% 0.0%

2012 0.0% 35.5% 53.9% 0.0% 0.0% 0.0% 0.0% 9.9% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

23

Service and Support Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/Network

TechnologiesBrocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 4.2% 17.3% 46.1% 1.6% 2.1% 20.9% 7.3% 0.0% 0.5%

2012 0.0% 29.1% 61.0% 0.0% 0.0% 0.0% 0.0% 8.5% 1.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

24

Innovation Leader FCoE Switch Brand Leader Survey: December 2011 vs. December 2012

BLADE/Network

TechnologiesBrocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other

2011 4.2% 23.6% 37.2% 7.3% 4.2% 11.5% 12.0% 0.0% 0.0%

2012 0.0% 31.2% 50.4% 0.0% 0.0% 0.0% 0.0% 17.7% 0.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

25

FCoE Switch Brand Leader Survey Data: December 2011 vs. December 2012

FCoE Switches

BLADE/ Network

Technologies

Brocade Cisco Extreme Force10 HP/3Com Juniper QLogic Other Total

December 2012

Market Leader 0.0% 32.6% 55.4% 0.0% 0.0% 0.0% 0.0% 11.3% 0.7% 100%

Price Leader 0.0% 34.0% 36.2% 0.0% 0.0% 0.0% 0.0% 28.4% 1.4% 100%

Performance Leader 0.0% 32.6% 52.5% 0.0% 0.0% 0.0% 0.0% 14.2% 0.7% 100%

Reliability Leader 0.0% 35.5% 53.9% 0.0% 0.0% 0.0% 0.0% 9.9% 0.7% 100%

Service & Support Leader 0.0% 29.1% 61.0% 0.0% 0.0% 0.0% 0.0% 8.5% 1.4% 100%

Innovation Leader 0.0% 31.2% 50.4% 0.0% 0.0% 0.0% 0.0% 17.7% 0.7% 100%

December 2011

Market Leader 2.6% 24.6% 44.6% 2.6% 2.6% 16.2% 6.8% 0.0% 0.0% 100%

Price Leader 5.2% 25.1% 25.1% 6.8% 4.3% 25.1% 8.4% 0.0% 0.0% 100%

Performance Leader 3.7% 26.7% 39.7% 3.7% 2.6% 10.5% 13.1% 0.0% 0.0% 100%

Reliability Leader 2.6% 24.1% 45.6% 1.0% 2.1% 13.6% 11.0% 0.0% 0.0% 100%

Service & Support Leader 4.2% 17.3% 46.1% 1.6% 2.1% 20.9% 7.3% 0.0% 0.5% 100%

Innovation Leader 4.2% 23.6% 37.2% 7.3% 4.2% 11.5% 12.0% 0.0% 0.0% 100%

About the Author

26

Cheryl Parker

Director and Senior Analyst, End User Research

Cheryl Parker oversees the End User Research practice for IT Brand

Pulse. Cheryl and her team conduct IT Brand Leader surveys, custom

research, focus groups, and technical product/customer satisfaction

surveys, as well as compile product databases. Cheryl has spent more

than 20 years in sales/marketing/research, and is a former

reporter/sportswriter for the Los Angeles Times.

cheryl.parker@itbrandpulse.com