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IT Support Companies:

Here’s What Your SMB Clients

REALLY WantCourtesy of theSmall Business Computer Consulting Bloghttp://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows

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What Do Small Businesses Want From their IT Support Companies?

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Question on LinkedIn

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Largely Depends on Three Factors

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(a) Your Business Model: How You Position Your Company

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(b) Your Ideal Client: How You Define Your Target Market

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(c) Your Level of Marketing Sophistication: How You Market to That Segment

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Which 8 Factors Matter Most to Non-Technical Small Business Decision Makers?

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1. Non-Technical SMB Owners Don’t Differentiate Among Different IT Needs

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2. Only Industry Insiders Know What “Virtual IT” Means

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3. Don’t Lump All Small Business Clients Into One Bucket

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4. Bigger SMB Clients Spend More On IT Than Tiny Clients (Usually)

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5. Get Proactive About Solving Your SMB Clients’ Problems

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6. Make “Win -win” Your Mantra

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7. Send Prepaid Time Blocks Back To the 1980s And 1990s (Where They Belong)

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8. Bet Your Firm’s Future On Selling ROI Results

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So What Do You Think SMB Clients Want Most From their IT Support Companies?

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Please Share Your Tips, Hints, and War Stories in the Comments Area Below

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