Isn't it time publishers controlled user identities?

Post on 21-Jan-2018

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Transcript of Isn't it time publishers controlled user identities?

Isn't it about time you controlled your identity?

“Lego Store - Wall of Lego Figures” by John Hallett

Tim Lloyd, founder & CEO of LibLynx

Cloud-based Identity & Access for Publishers

Access Management

Identity Management

The identity challenge

Platform proliferation

New authentication methods

Multiple user identities

Multiple departments

Publishing

Membership

Events

EducationCommunity

The hidden losses are significant

• a fragmented understanding of

user needs

• disconnected, confusing access

experiences

“Lego Pile” by David Lofink

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

1) Increase usage

● Consistent, seamless access experience

● Drive usage, renewals

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

2) Drive engagement

● Understand user interests / preferences

● Deliver personalization

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

3) Revenue generation

● Cross-sell, Up-sell

● Drive memberships and subscriptions

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

4) Minimize piracy

● Risk profiles based on user behaviour

● Enhanced security at the user level

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

5) Product development

● Segment users

● Identify trends

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

6) Agility & Innovation

● Put users back at the core of your strategy

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

Open Access content +

paywalled resources

Identity insights = Revenue Growth

“Little girl in the big world.Ginger” by Aistė Kančauskaitė

We can help

“Lego store” by EvelynGiggles

We can help

● Identity & behavior together

“Lego store” by EvelynGiggles

We can help

● Identity & behavior together

● True SSO across all applications

“Lego store” by EvelynGiggles

We can help

● Identity & behavior together

● True SSO across all applications

● Consistent user experience

“Lego store” by EvelynGiggles

We can help

● Identity & behavior together

● True SSO across all applications

● Consistent user experience

● Independent of technology, platform &

vendor

“Lego store” by EvelynGiggles

www.liblynx.com

LibLynx: Cloud-basedIdentity & Access Management

for Publishers

info@liblynx.com