University of St. ThomasMKTG 330International Marketing

IslamBeliefs and Impact on

Business

Presented by Presented to

Mohamed El-Kamony Dr. Yusen Liu

Islam: An Empire of Faith

What is Islam?

• Islam means “surrender to the one god, Allah”

• Principles of Islam are conveyed through– The Holy Qur’an: the scared text for

Muslims– Hadith & Sunnah: the sayings and doing

of Prophet Muhammad

• Shariah: Islamic constitution and law

"No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab.

Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“

Prophet Muhammad (PBUH)

Islam Today

• Islam is the second largest religion in the world.

• 1.5 Billion Muslims• Growing at a very high

rate = 2.9%• Expected to exceed

Christianity by the years 2025.

World of Islam

Islam in Indonesia

Islam spread in Indonesia through international trade.

Today, Indonesia is the country with the largest majority of Muslims.

Islam & Marketing

Islamized Products

Mecca Cola

• Islamic version of Pepsi and Coca Cola.

• Launched in 2002 after the Muslim boycott to US products

• Target Market: Arab Muslim countries and Muslim minorities all over the world

Islam & Marketing

Mecca Cola

“Drink with commitment!”

www.mecca-cola.com

Islamic Fashion

Hajj & Saudi Private Sector

• 2 Million Muslims go to Hajj each year

• Revenues = $ 10 Billion

• Creates jobs for private sector => less unemployment

Is the conflict in the Middle East a

Clash of Civilization?

Questions?

Thank You!