Post on 14-Jan-2017
Is your Business Google-ized?
Exercise:
1.Everything we do, we believe…(your mission)
2.The way we (satisfy our mission is)…
3.We offer/sell….4.Want to buy?…
What is a client/customer worth to you? Average customer value $____________ X 5 years = $_____________ X 2 = $____________ What do you need to earn per hour? Expenses $____________________ / 40 = Desired hourly wage $______________________ If you dedicate 10 hours per month to your online marketing, is it a valuable way to spend your time? Average customer value $____________________(A)Your desired hourly wage $___________________X 10 = Estimated cost of your time for client/customer acquisition $___________________________(B)
Is A larger than B?
AgeGenderProfessionEducation levelHousehold income levelMarital statusGeographic location
Target 1: Restaurant Marketing Director
Search by business name
Anatomy of a SERP
By industry
Check Your Industry
Help Search Engines Find Your ContentEach Page is Unique!o Title Tagso Descriptionso Headers
On-site
<title>Small Business Web Marketing | Inbound Train</title> <meta name="description" content="Increase your bottom line with web marketing that works for your small business. Get trained to do it yourself, or let us do it for you."/> <meta name="keywords" content="web marketing, websites, mobile websites"/>
Title Tag
<h1 class="inside-title">Small Business Website Design and Development</h1><div class="font2">If you are on this page it is either because you need a new website or you need your first website. We can help!<br/> <br/></div> <h2 class="inside-title">What kind of website plan do I need?</h2>
H1 Tags
<meta name="description" content="Serving many gluten free and organic options. Location at the entrance to Zion National Park in Springdale, Utah. Live music and local artists."/>
Page Descriptions
25% 75%
57% of companies with a blog have acquired a customer from their blog.
Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.
Keywords in blogs drive traffic from search enginesBlogging Tips on
Resource Page
B2B marketers who use blogs generate 67% more leads per month than those who do not.
B2C companies that blog generate 88% more leads per month than those that do not.
Start Today!
What questions do people ask you?
Take Five
It all starts with great content!
• Email Signature• Events• All other Social
Media• Printed Materials
Lead Generation
Create Great Content
Call to Action on website and blog
Landing page
Promote on social media
List Building for more marketing opportunities
Martin CooperFirst Mobile
Phone
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What to do DailyMonitor Social Media sitesRespond to ReviewsMonitor Blog Posts and respondReview new leads and respond if necessarySend thank you cards to customers
What to do WeeklyNew blog postReview AnalyticsAdd to directories
What to do Monthly
Write new blog articleNew Call to Action and Landing PageSocial Media StrategyBlog strategyNew list of keywords for Blog and Social Media posts
WHY GOOGLE?
Four in Five consumers use search engines to find local information.
50% of consumers who conducted local searches on their smartphones visited stores within one day and 34% who searched on computers/tablets did the same.
Now it is easy to manage all three in the same place!Search, Google+ and Maps
Google.com/business
Search Results
Reviews
Join Us!Monthly Webinar to keep your marketing
skills tuned up!
Get Your Geek On!RSVP at link below.
http://www.inboundtrain.com/Geek-Meets/
Many more resources can be found on this page…..
www.inboundtrain.com/marketing-tips/tsbdc
Contact Us With Any QuestionsWayne Sturm360 TennesseeTrusted Google Maps Business View Photographer(907) 354-4360Wayne@360Tennessee.com
Sandi SturmInbound TrainInbound Marketing Specialist(865) 336-2699Sandi@InboundTrain.com