Post on 17-May-2015
description
Is Twitter,by changing our communication, changing how we conduct business?Munindra KhaundUniversity of Illinois Springfield
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Agenda
Introduction Personal and Business Perspective Statistics Using Twitter for Business Blending Business and Personal Activity CEO’s and CTO’s Using Twitter Twitter Don’ts Lesson Learned Resources
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Introduction
Created on Wordle. Content from: History and Evolution of Social Media – Source: For WDD by Cameron Chapman
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What is Twitter?
“You say what you’re doing, in 140 characters or less, and people who are interested in you get those updates… Twitter lets people share moments of their lives… momentous occasions or mundane ones.”
Evan Williams, Co-founder of Twitter
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Twitter-speak
Tweet – A message on Twitter Follow – When you subscribe to messages from
another individual, you follow the person on Twitter Followers – Individuals who subscribe to your tweets @Reply – Public message sent from one individual to
another DM – Direct message from one individual to another RT – Retweet [or re-send] a message that an
individual has posted on Twitter Hashtag – Allows a tweet to be easily searched and
located
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Personal Perspective
Nellie, 1983 Anti-Sikh Riots, 1984
9/11, 2001 Mumbai Terrorist At-tacks, 2008
0%
5000%
10000%
Radio Television WWW Twitter
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Personal Perspective
#mumbai Very large volume of tweets
Tweets primarily in English
Up-to-date tweets due to access to incident zones
Several retweets of important resources – telephone numbers, websites, etc.
Few incidences of finger-pointing but checks & balances in effect by tweeps
#airfrance Volume of tweets is medium
Tweets in several languages
More reflective tweets due to location of incident zone
Few retweets of resources; only contact numbers are from Air France
Numerous tweets that joked about the missing plane and its reference to “LOST”
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Business Perspective
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Statistics: Age Distribution
Younger US Demos 12% Less Likely to Tweet – Source: MC Marketing Charts
Com
posi
tion Index U
V
Persons 12-17
Persons 18-24
Persons 25-34
Persons 35-44
Persons 45-54
Persons 55-64
Persons 65+
0%
20%
40%
60%
80%
100%
120%
140%
59%
88%
130%
109%
136%
100%95%
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Statistics: Benefits of SM Marketing
Marketers' Top Social Media: Twitter, Blogs, LinkedIn, Facebook – Source: MC Marketing Charts
generated exposure for my business
increased my traffic/sibscribers/opt-in list
resulted in new business partnerships
helped us rise in the search rankings
generated qualified leads
reduced my overall marketing expenses
helped me close business
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
81%
61%
56%
52%
48%
45%
35%
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Statistics: Business Operations
Twitter to Move into Business Mainstream – MC Marketing Charts
20%
47%
26%
7%
Extremely important
Somewhat important
Not very important
Waste of time
Don't know
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Statistics: Next Six Months
Twitter to Move into Business Mainstream – MC Marketing Charts
48%
34%
15%
3%
Increase significantly
Increase a little
Stay about the same
Decrease
Don't know
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Using Twitter for Business
External Purpose Share Make
connections Be available Try out new
ideas Generate leads Customer
support
Internal Purpose Be authentic Build
relationships Track Protect reputation Guidelines Costs
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Blending Business and Personal Activity
Business Start from the top Designate account
and personnel Follow guidelines
and policies Intellectual
property Security Message
Personal Just be Share resources RT Watch and
observe No travel
schedules
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CEO’s and CTO’s on Twitter
Padmasree WarriorCTO, CISO Systems
Phil McKinneyCTO, HP Personal Systems Group
John EngatesCTO, Rackspace
Jim DowsonCTO, Global Services, EMC
Tony HsiehCEO, Zappos
Evan WilliamsCEO Twitter
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Twitter Don’ts
Don’t spam Don’t ignore genuine requests for
information Don’t forget to give credit to the original
tweet Don’t launch initiative without
guidelines/policy Don’t expect the tool to work by itself Don’t post vacation schedules
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Lessons Learned
Never underestimate the value of watching and observing
Provide value Focus on quality rather than quantity Understand the importance of a
hashtag A small act can make a big difference
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Resources: Getting Started
How Twitter Started – Evan Williams
Twittering Tips for Beginners – David Pogue
All You Need to Know to Twitter – Paul Boutin
Birds of a Feather Twitter Together – Walt Mossberg
14 Tools of Highly Effective Twitter Users – Kenny Hyder
Just Tweet It
Twitter Bible: Everything You Need To Know About Twitter – C G Lynch
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Resources: Business
Twitter 101: A Special Guide - Twitter
Twitter’s Ten Rules for Radical Innovators – Umair Haque
50 Ideas on Using Twitter for Business – Chris Brogan
How to use Twitter to Mitigate a Crisis – Denise Zimmerman
CEOs' Take on Twitter – Douglas McMillan
Twitter: How to Get Started Guide for Business People – C G Lynch
17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners – DoshDosh
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Resources: Marketing and PR
7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford
5 Marketing Tips for Tackling Twitter – Steve Mulder
How Twitter and email can benefit targeted marketing – Simms Jenkins
The Journalist’s Guide to Twitter – Leah Betancourt
Why newspapers should manage more like Twitter and less like GM – Joshua Benton
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Resources: Miscellaneous
Seventeen things that people are actually saying when they retweet others – Meg Pickard
Men Follow Men and Nobody Tweets – Bill Heil and Mikolaj Piskorski
Tweeting Your Way to a Job – Laura M Holson
Tweet Congress
TweetGrid
Tweetree
Social Media @ Illinois Springfield – Office of Web Services
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@mkhaund