Post on 01-Jan-2017
SpriteSpriteL'OréalL'Oréal
SPRITE SPRITESPR
ITESPR
ITESP
RIT
ESP
RIT
ESPRITESPRITE
SLOGANSLOGANp: You drink Sprite q: You obey your thirst
CONDITIONAL STATEMENT
p q
If - then
Hypothesis Conclusion
CONDITIONAL
If you drink Sprite, then you obey your thirst.
p q1
NEGATION (~)
The negative of a statement.
~ p : You don’t drink Sprite~ q : You don’t obey your thirst
INVERSE
If you don’t drink Sprite, then you don’t obey your thirst.
~ p ~ q2
CONVERSE
If you obey your thirst, then you
drink Sprite.q p
3
CONTRAPOSITIVE
If you don’t obey your thirst, then you don’t drink Sprite.
~ q ~ p4
SpriteSprite• If you drink Sprite, then you obey
your thirst.• If you obey your thirst, then you
drink Sprite.• If you don’t drink Sprite, then you
don’t obey your thirst.• If you don’t obey your thirst, then
you don’t drink Sprite.
Because Because you’re you’re worth it!worth it!
CONDITIONALCONDITIONAL
If you use L'Oréal products, then you’re worth it.
p q 1
INVERSEINVERSE
If you don’t use L'Oréal products, then you’re not worth it.
~p ~q 2
CONVERSECONVERSEIf you’re worth it, then you use L'Oréal products.
q p 3
CONTRAPOSITIVECONTRAPOSITIVE
If you’re not worth it, then you don’t use L'Oréal products.
~q ~p 4
• If you use L'Oréal products, then you’re worth it.
• If you don’t use L'Oréal products, then you’re not worth it.
• If you’re worth it, then you use L'Oréal products.
• If you’re not worth it, then you don’t use L'Oréal products.
• Choose a product (food, drink, car, cosmetics, clothing, etc.).
• Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.
Create a poster to present your analysis• the product (or brand) name• picture(s)• slogan• all four statements• your reflections
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