Inventors Council of Central Florida

TradeShow

Preparation

Why Go?

• Get Exposure

• Make Connections

• Establish Credentials

• Increase Sales

• Gather Leads

• Get Feedback

• Market surveys

Get Exposure

• Big Sign• Tells your benefits immediately• Establish your brand• Gain attention

• Attractive Display• Themed Tablecloth• Video Display• Things to handle• Organized• Literature Stands

Make Connections

• Stand in front of the table

• Use name tags

• Make contact with visitors

• Use Business Cards

• Samples or Trinkets

Establish Credentials

• Professional Attire• Logo Shirt• Dress to:

• Match the environment• Match the clientele

• Hand Outs• Brochures

• Show experience• Sell Sheets

• Show product benefits

Increase Sales & Gather Leads

• Sell Sheets• Hand out as needed

• Lead Sheets• Record contact information• Raffle tickets• Be sure to make the contact.

• Order Sheets• Take orders if you can deliver

Get Feedback & Market Surveys

• Encourage Feedback

• Market Survey Forms• Offer benefit for filling out

• Raffle type drawing• $20 - $30 Gift Card• Have drawings every 2 hours

• Make sure survey covers objective• Read “Questionnaire Design”• Use a helper

Signs are Cheap

• 24”x36” Full color only $25 at Office Depot • Image 300 dpi (7,200x10,800

pixels)• Composition tools online• Preferred to use your own image

editor

A Good Cheap Sign Support

• Many venues do not allow attaching signs to walls. You will need to provide your own sign support.

• PVC Pipe is your friend• Lightweight• Friction Fit• Versatile

What it Will Look Like

Materials List

• All ¾” PVC

• 5 – 10’ Pipe

• 12 – Tee

• 12 – 45 bend

• 2 – 90 bend

• 2 – cross

• 1 – coupler

• 6’ - #12 Solid Copper Wire

• Cutter

• Total

Total Cost

$10.65

$2.40

$7.20

$0.42

$4.74

$0.26

$0.90

$15.00

$41.57

The Parts

Cut List

• Use 5 – 10’ – ¾” PVC Pipe

• No allowance for cut width

54”

54”

1-1/2”

1-1/2”

1-1/2”

1-1/2”

1-1/2”

1-1/2”

1-1/2”

1-1/2”

40-5/8”

40-5/8”

23”

14-5/8”

1-1/2”

23”

23”

18-1/8”

18-1/8”

18-1/8”

1-1/2”

23”

23”

18-1/8”

18-1/8”

17-3/4”

17-3/4”

1-1/2”

14-5/8”

14-5/8”

14-5/8”

1-1/2”

1-1/2”

• 75” leftover

Subassemblies

Checklist

• Signs

• Sign Stand

• Literature Stands

• Brochures

• Sell Sheets

• Business Cards

• Lead Sheets

• Survey Forms

• Computer

• Monitor & Chords

• Name Tags

• Tablecloth

• Raffle Tickets

• Pencils

• Clipboards

• Raffle Prizes

• Tape

• String

• Bungee Chords

• Scissors

Presented by

David Woods, PEVice President of the Inventor’s

Council of Central FloridaOwner of TECreation Development

LLCThe developer of the worlds most

efficient recreational swim finwww.TECreationDev.com