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Intuitive, Relevant, and Fast Student Engagement

Avi Badwal & Michael Wood University of San Diego & Salesforce

abadwal@sandiego.edu @avibadwal1

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Avi BadwalSr. Dir of Enterprise Technology

Michael WoodAccount Executive, Salesforce

#DF16 Engagement

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#DF16 Camping

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#DF16 Segment

#DF16Omni

Channel

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#DF16 Imagery

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#DF16 Code

#DF16 Test

#DF16 Experiment

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#DF16 Try. Learn. Repeat.

#DF16 Target

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Expect to stay up late. Creating a marketing strategy takes time.

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Don’t expect magic overnight. Plant the seed and be patient.

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Be consistent. No really, we’re talking regular drumbeat.

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The world keeps getting noisier. Don't make it worse.

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USD

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Channels

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sandiego.edu/insight

Web

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EMAIL

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EMAIL

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Portal

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Mobile

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Mobile

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Print

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Voice

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E-Mail Results

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Monthly Active Users Mobile

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thank y u

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