We are stars now

brief look into history

design isn‘t appearance

weapons of influence

secret ingredient

your turn

Jezevec

a peek into history

experience

service

industrial

agrarian

stage

deliver

make

extract

personal

customized

standardized

natural

guest

client

user

market

stager

provider

manufacturer

trader

management for machines

design for people

?

art design

industrial design

urban design

human centered design

purpose not exact goal

getting insight

sketching prototypes

overtaking obstacles through testing

delivering of results for voyage

...and thousands of elephants ;).

service design is neverending story

the path is the goal

sledování vs. angažování

management for machines

design for people

Experience economy

staging experience

interest

attractiveness

aesthetic

engage all senses

be emotional

what customer expects to get

-

what customer perceives he gets

satisfaction

what customer gets to percieve

-

what customer expects to get

surprise

what customer wants exactly

-

what customer settles for

sacrifice

consuming vs. engagement

catharsis

they are who they fell they are

heureka!

branding

gamification

CX

service design

* this underline note is important

inhuman centered company

happiness management Czech way

holding out for a hero

before you make a deal

nobody said it won‘t hurt a bit

impuls from above

[ ]

it‘s your choice

Petr Pouchlý | Court of Moravia

+420 724 004 855 | linkedin.com/in/petrpouchly