INTRODUCTION TO LINKEDIN May 31, 2014Presented By

Dana Workes

Brought to you by

www.umsldigital.com

About Me • Independent marketing consultant

• Specialize in inbound/digital marketing

• B2B, B2C, Nonprofit Marketing & Fundraising

• Adjunct Instructor at UMSL

• Presenter w/ Social Media Club of St. Louis

(SMC) and Association of Fundraising

Professionals of Greater St. Louis (AFP)

• Artist-Wannabe, Puppy Snuggler, Obsessive

Recycler, Casual Dresser, Speed Limit Violator,

Sarcasm Enthusiast

SOCIAL MEDIA & MARKETING

• The #1 activity on the internet• Community• Conversation• Information• Education• Customer Service• Public Relations• An opportunity to reach a broader audience• An opportunity to engage with your audience

Social Media is:

LINKEDIN

LinkedIn• The professional social network• Founded in Dec 2002, Launched May 2003• Purchased Slideshare in 2012, 50 million users• 300 million users to date• 2 new members sign up every second• 93 million users in the US (largest segment 29.9%)• 2.7 million business pages• 1.5 million groups• Average user spends 17 min/month • Fastest growing demo: students & recent grads• Almost 40% pay for professional membership

So What Is It?

• Your resume, supercharged.

• Your contacts, your contacts’ contacts, their contacts’ contacts’ contacts…

• A great networking event (minus the food)

• A job board

• Opportunity!

For Your Business, It’s…

• A talent scout

• A marketing brochure

• A Showcase for your products & services

• A link to your website

• “Corporate espionage”

• Opportunity!

Put Your Best Profile Forward

“70% of companies have rejected candidates based on the candidate's online reputation, but only 7% of Americans believe it affects their job search.”

Five MUSTS

1.Have a clear, professional, recognizable photo

2.Fill out your profile completely & thoughtfully

(Note: auto-fills, searchability)

3. Connect, Connect, Connect!

4. Join groups

5. Participate – Share, Comment, Communicate!

And then…

Kick It Up A Notch

Claim Your Custom LinkedIn URLProfessional, easier to search/share, easy to do

Create A Badge For Your Website

Customize Your Website/Blog Links

Add Samples

• Add samples of your work in the appropriate sections;

• Upload presentations, documents, images, videos and web links

Think SEOKeywords matter!

Customize Your Profile SectionsAdd, delete, and rearrange the sections on your LinkedIn profile to best highlight your accomplishments and skills

Turn Your Profile Into a ResumeTake advantage of the new resume builder tool to convert your online profile into a printable, shareable resume

Don’t Be A GhostMake it easy for people to identify and connect with you

And You Can Identify & Connect Too• New &

Improved!

• See who’s viewed you & say “Hello.”

• Learn how people find you

• And how you stack up against your peers

• $ = More Info

Now Don’t Just Sit There…

Congratulations!

You have an awesome profile.

That’s fantastic.

You’re done!!!

NOT!

Add “Plays Nice With Others” To Your Skills

• “Social Listening”

• Read somethin’ - it’s good for ya’!

• Like it? Say so.

• Like it a lot? Share it. Tweet it! Shout it from the rooftops!!!

• (Or maybe just leave a comment from time to time)

• Give credit where credit is due (Yep, you can @tag!)

• Don’t forget your groups! Network w/ a targeted audience.

• Lather, Rinse, Repeat.

Keep Your Finger On The Pulse

But What About My Business?

Oh Honey, if only we had enough time!

Learn More at UMSL!Earn your Certificate in Digital Media Marketing

In as Little as Two Semesters!

www.umsldigital.com

THANK YOULet’s keep in touch!

https://www.linkedin.com/in/danaworkes

Dana WorkesIndependent Marketing Consulting

ph. 314.495.6572

e. dworkes@gmail.com

@dworkes

+DanaWorkes