INTRODUCTION TO HYBRIS.THE FUTURE OF COMMERCE™. TODAY.

TRENDS IN BIG DATA

THE USER IS FORCING CHANGE

Empowered User

The Internet is everywhereFast adaption of internet enabled devicesCustomers understand brands, not channelsThe Internet has liberated and inverted the flow of information

THE USER IS FORCING CHANGE

The Internet is everywhereFast adaption of internet enabled devicesCustomers understand brands, not channelsThe Internet has liberated and inverted the flow of information

CustomerSalesMerchandizerMarketingProduct ManagerSupplier

Empowered User

Messages2 Petabyte

each day6 Billion

THE CHALLENGESERVICE PROVIDERS FACE A FUNDAMENTAL CHANGE IN COMMERCE PARADIGMS.

Channel Convergence

Customers adopt new touch points fastCustomers expect a cohesive experience across themUnified view on Products & Customers requiredFrom multi- and cross-channel to omni-channel commerce

NEW INDUSTRY TRENDS, NEW CHALLENGE – 1/4

Fast, cost-efficient entry into new marketsManaging international product portfoliosAdjusting processes to local custom

Global Business

NEW INDUSTRY TRENDS, NEW CHALLENGE – 2/4

Cloud support for endless & elastic scalabilityBIG DATA - Managing Volume, Velocity, & Varietymore business assets are required by omni-channelBusiness & customer expect richer & higher quality of data

Growing Volumes

NEW INDUSTRY TRENDS, NEW CHALLENGE – 3/4

Image from “Free Universal Construction Kit” by artist Golan Levin

Agility, Flexibility and StandardizedModular, easy & independent deploymentFreedom of Choice in Delivery Models

Rapid Change

NEW INDUSTRY TRENDS, NEW CHALLENGE – 4/4

BIG DATA CHALLENGE& THE OMNICHANNEL

LONG TERM, MAYBE THE BIGGEST IT CHALLENGE OF ALL

big databig cost pressurerapid changeany device, anywhere, anytimeeverything connected & real-timeconsumer-driven UIs & processes for all users

In a world of

In the future, a commerce platform architected for the internet and customer centricity will be the heart and brain of 21st-century business. We call this

OmniCommerce™

A NEW PRODUCT CATEGORY IS EMERGING

Provides unified view on customer transactions, behavior and intentionsLeverages NoSQL Storage Support (MongoDB, Cassandra, etc.) InMemory Data Grid for lightning-fast analysis and segmentation

3rd PARTY SYSTEM

Identity, Preferences, Orders, Entitlements

Relational

CUSTOMER MASTER

Federated

CRM, Billing,Logistics

TOUCH POINT EVENTS SOCIAL FEEDS

NoSQL

In-Store Activity

Extract and Aggregate via MapReduce

Consolidation,Business Rules

Unified Customer & Product Records

WebTracking

Mobile Apps

Chat & Community

LEVERAGE BIG DATA FOR CUSTOMER & PRODUCT DATA

Date of birth/countryService planMonthly ConsumptionFacebook profileInformation…..

Search itemsProducts / content viewedShopping cart

Site Versioning Promotions Targeted Newsletters Up Sells Targeted Customer Service Help “Next Best Offer” in Call Center

ENGAGEMENTPERSONALIZATION IS KEY TO IMPROVE CUSTOMER

PREFERENCES

SOCIAL NETWORKS

BSS DATA

BEHAVIOURCustomer Profile

WHY DO SERVICE PROVIDERS NEED OMNICHANNEL?

Shopping Cart• Catalog• Cart• Checkout

Subscriptions & Bundling• Plans & Add-Ons• Pricing & Promos• Bundling Content, OTT & VAS

Content Management• Device Features• Pictures, Videos• Workflow• Web Content Management

Omni Channel• Call Center & Chat• Store Inventory Visibility• Click & Collect• Endless Aisle in Store

B2B• Custom Catalogs & Pricing• Self Service• Procurement Processes

SERVICE PROVIDERS HAVE UNIQUE COMPLEXITIES

Source: InterOne, The Retail Revolution, 2011

Over 68% go to the operator‘s website as 1st point of information

Recommendation: Rich Product

Presentation online Guided Selling SEO Optimization

ALMOST EVERY SALES CYCLE STARTS ONLINE

1 in 4 consumers has used their mobile to find their nearest store

Recommendation: Storelocator Make stores‘ inventory

browseable online Reserve online, pick up

in store

CONSUMERS USE MOBILE

Recommendation: Make it easy for them to

access your information Have a mobile site / app

CONSUMERS USE MOBILE

1 in 5 consumers has used their mobile to compare product reviews in store

fickle, demanding, social, mobilemulti-ethnic, globalalways connectedbrand eclipses channel“what they want, when they want it” eclipses brand

THIS IS YOUR CUSTOMER – B2B AND B2C (AND YOUR STAFF)

YOU want a single view of THEMTHEY want a single view of YOUYou think of it as multi-channelThey think of it as ONE EXPERIENCE

THIS IS YOUR CUSTOMER – B2B AND B2C (AND YOUR STAFF)

Warehouse POS Customer

Product informationProductOrder etc.Customer data

BUYING PROCESS IN THE EARLY DAYS

Warehouse Store /POS

Customer

Product informationProductOrder etc.Customer data

BUYING PROCESS TODAY

THE PLATFORM

2010

2015

2002 2008

plat

form

up

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E-Commerce demands flexibility to keep up with rapid change

2011

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form

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ECOMMERCE HISTORY: RAPID CHANGECAN YOU INNOVATE FAST ENOUGH?

Store/Branch Systems

ERPWMS

CRM

Single View of:

Stock Location

Customers

Single View of:

Vendor / Supplier

Product

Service Providers can focus on innovation rather than nuts and bolts

Business can take advantage of vendor’s huge investment – now and future

Risk of failure is minimized

Time to market is greatly shortened

SO WHAT…

HYBRIS IS THE FUTURE OF COMMERCE.™ TODAY.

THANK YOU!