Post on 21-May-2015
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Reaching People Who Make a Difference
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Goals
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Introduction
Founded 2007Brian R. StuckeyJennifer KatzRobert Rudelius
What We Do:We turn your fans in to your brand advocates.
We build tools that enable people to take your message and spread it to their friends.
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Advertising vs. Social Growth
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The One-to-Many approach
Social Growth Model
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Introduction
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Introduction
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Question:
VS.
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Question:
VS.
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“Now there is a lesson in here.”
-Alton Brown
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Goals
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The Original Use of Facebook
Communication focused on friends
User to User interactions
Strictly 1:1
No Feed stories – user interactions took place only on a user’s wall
Restricted to real people only.
Limit of 5,000 Friends
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Group B
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Group AAllows for many-to-many user communications
Very different look from a user page
Any user can create a group
A group can have several administrators
Limit of 5,000 members in group for messages
Facebook Groups
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Facebook Pages
Similar look to a user page
1:N Communications
Allows multiple administrators to act on behalf of the fan page
One person can admin multiple fan pages
Identity of administrators is hidden
No limit on fansRovrr, Inc. ©2009
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Users, Groups, Pages - Summary
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Goals
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Goals
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Good Things
Keep It RelevantKeep your Page Wall on topic and keep chatter in discussion tab
Engage your communityUse Applications like Stuff I LikePolls, voting, etc.Ask them questionsUse them for product ideas
Encourage user generated contentPhoto contestsDesign contestsStories Rovrr, Inc. ©2009
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Good Things
Keep It PositivePost upbeat contentGiveaways, promotions, etc.
React to customersThank positive commentsComment on feedbackTry to help customers
Integrate With Other ContentFan Box on your siteLink to your Twitter AccountInclude links in your email
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Bad Things
Don’t Over-moderateDeleting comments leads to retribution. Try addressing the issue publically instead.
Don’t disparage othersInstead, focus on your positive attributes
Don’t let it stagnateTry User Generated Content to keep the page fresh
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Crisis Handling
Mistakes on you Page
Be honest and apologize – fans can be forgiving.
If you can, try to make the situation right.
Negative User Comments
Address the issue directly
Address it publically (if appropriate)
Ignore it
Burry it with new content
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301 4th Ave SouthSTE #980Minneapolis, MN 55415(612) 234-2718 office
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