Introduction to Delightability

Shared Problem your organization is running lean people are doing multiple jobs blindspots and limited capacity

are the norm “teams” are short on time and

conversation

When everybody is running the busy program it is hard to be creative, problems persist, and opportunities go unexplored.

Forces Changing the Business Landscape

1) Consolidation in nearly every sector monopoly behavior broken experiences culture shock

2) Technology services in the cloud device proliferation mobile dependence social everywhere

Forces Changing the Business Landscape

3) Public Policy environmental economic monetary energy social fiscal trade

Forces Changing the Business Landscape

companies are running leaner than ever

employees feel insecure and overworked

work is increasingly specialized leaders are forced to do more

with less employee engagement has

declined and loyalty has evaporated in both directions

But…expectations remain the same

The World of Work Has Also Changed

You need effective strategy + good creative

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

― Sun Tzu

One Thing Remains True

To Address Strategy + Creative You Can:a) ignore the problem by doing nothingb) invest in hiring more full-time peoplec) ask even more of existing staffd) temper your ambitions e) or… get outside help

Business Leaders Have Choices

You Need a Tapestry of Talent

Engage a team of talent to: cover specialties you

need, but don’t have supercharge talent you

already have in-house cover strategy + creative

strategist – consultant– social media – graphic artist – trafficmanager – marketing manager

– creative director – communications – illustrator – webmaster – photographer – IT manager – campaign manager – copywriter – animator – videographer – researcher – ethnographer – etc.

The future belongs to

people who deliver

experiencesthat delight.

If you focus on humans and provide experiences that delight, success will follow.

We believe it so much we named the company Delightability.

YOUR BRAND IS WHO YOU AREAND WHAT YOU DO

Suffering From Organizational Dyslexia?

If you can do it on your own, go to it!

“Experiences that delight? … We don’t even agree on what an experience is, let alone what delight is or how to get there.”

We have to delight customers.

Cuz, if we don’t, competitors will eat us for lunch.

We can’t affordto delight -

customer’s won’t pay for it!

Can’t we all just get back

to work.

Huh??

Brands that Delight… deliver more remarkable experiences tell better stories build community have happier customers and healthier organizations

A few of the clients that hired Delightability for the strategy we provide and our creative know-how:

Clients hire Delightability for a clear path forward and to get more stuff done.What they get is strategy and creative know-how and ultimately healthier organizations and happier customers.

Hello Courageous Leader,

I’m Greg Olson, the managing director of Delightability, a virtual agency. I provide marketing leadership to clients on an interim or permanent basis.

Together we envision new possibilities, then we implement using a combination of your in-house talent and freelancers in my tapestry of talent.

Kind Regards,

Leaders Make Change Happen

I wrote “The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations” so that you can make the invisible, visible and then improve your innovation-culture to create happier customers and build a healthier organization.

It is filled with images and illustrations, recipes for success, and inspiring examples.

Learn more at: http://amzn.to/18WIRt9

Read My Book

Work With Us

Sound like a company you want to work with?

Want to have your talents considered at Delightability?

Greg OlsonManaging Directorgregolson@delightability.comlinkedin.com/in/olsong

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