Post on 16-Apr-2017
1JAMIE SCHMID WORDCAMP MONTREAL 2016
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Content Strategy as a term is new;
Content Strategy as a PRACTICE is as old as publishing itself - since the first newspapers in the 17th century! Newspaper industry: how can they plan, write, review & publish
50 articles a DAY!?
CONTENT IS REGULARLY THE MOST UNDERESTIMATED PART
OF A WEBSITE PROJECT.
Look familiar?
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The content you receive doesn’t match the structural layout of the site. Content uploaded to FTP, email, hard copy, google docs wrong/non-descriptive names on things Content delivered in one clump in the 11th hour
Problems:
Content is underestimated. Nobody assigned to do it No clear ID of what existing content, quality & reuse/revision No central location to keep/keep track of it all Sources not clearly identified.
REASONs:
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16Img: Content Marketing Institute
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http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
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ResourcesCONTENT STRATEGY
Karen McGranehttp://karenmcgrane.com/
the elements of Content strategy bookhttp://abookapart.com/products/the-elements-of-content-strategy
content everywhere bookhttp://rosenfeldmedia.com/books/content-everywhere/
content strategy for the web bookhttp://contentstrategy.com/
Lynda.com Video Tutorial Serieshttp://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html
Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/
Confab - The Content Strategy Conferences! http://confabevents.com/
Brain Traffic’s Content Strategy Bloghttp://blog.braintraffic.com/category/content-strategy/
INVENTORIES & AUDITS
Adaptive Path’s Content Inventory Tutorialhttp://adaptivepath.org/ideas/doing-content-inventory/
UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/
EDITORIAL CALENDARCreating an Editorial Calendar using Google mapshttp://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht
COPE!NPR’s “Create Once, Publish Everywhere”http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
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plugins & services
GOVERNANCE PLUGINSUser Role Editorhttp://abookapart.com/products/the-elements-of-content-strategy
Role Scoper (advanced role mgmt)http://rosenfeldmedia.com/books/content-everywhere/
ONLINE SERVICESGather Contenthttp://alistapart.com/article/content-modelling-a-master-skill Blaze Contenthttp://www.clevegibbon.com/content-modeling/
EDITORIAL CALENDARSEditorial Calendar pluginhttps://wordpress.org/plugins/editorial-calendar/
Edit Flow http://editflow.org/
coSchedule pluginhttp://contentstrategy.com/
AUDITINGContent Audit pluginhttp://wordpress.org/extend/plugins/content-audit/
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