Introduction of Legend Holdings & JOYVIO Group

2015.05.26

1 Introduction About Legend Holdings Corporation1

Legend Holdings: A Diversified Global Company

By 2014: 1984 founded in China

−Revenue: US$48 Billion−Total Asset：US$34.5 Billion

E l 65 385

−11 founding engineers−US$30,000 seed money

2 Introduction About Legend Holdings Corporation2

−Employees: 65,385

Legend Holdings Vision & Structure

Year 2000, Lenovo and Digital China span off from Legend, start diversification Year 2009, Start to research agricurebusiness Year 2012 Founding of Joyvio Group Year 2012, Founding of Joyvio Group

InvestmentCore Asset Operation

Legend Capital

Hony Capital

“Legend Star”

IT

Real Estate

Modern Services

p

Legend StarModern Services

Financial Services

Agribusiness

3 Introduction About Legend Holdings Corporation

New Chemical Mat.

Business Divisions & Structure

JOYVIO Group

Processed FoodTea Nation-wide 

NetworkWine OverseasBusinessFresh Fruits

The Largest Whole Value Chain Enterprise in China Fruit Industry

No. 1 Blueberry & Kiwi Grower in China

The Pioneer Chinese Fruit Company Going Global

4 Introduction About Legend Holdings Corporation

The Pioneer Chinese Fruit Company Going Global

4

JOYVIO Vision and Strategy

Vision: JOYVIO is to establish a trustworthy brand for foods and

i lt l d t ith t t ti f t dagricultural products with strong reputation on safety and quality, to be a respected global corporation with leading business in multiple modern agriculture industries

Trustworthy Brand Safe & Quality Products

Target

End-to-end Operation 

Model

Whole Chain Traceability

GlobalizationStrategy

Model

BusinessModel Sale&

MarketingFinancial Service

QualityServiceVariety Technolo-gy

5 Introduction About Legend Holdings Corporation

5Marketing Servicegy

End to End Business Operation Model

Sorting LineTissue-Culture R&D Center

Sorting Line & Cool Chain

Sale Networks

Cultivation

6 Introduction About Legend Holdings Corporation © 2013 JOYVIO. All rights reserved.6

Globalization – Global Network

China

Europe

USA

Mexico

Philippine

Thailand

Indonesia

IndiaMexico

Brazil

New Zealand

South AfricaAustralia Chile

Aggregate global premium agricultural produces and foods

Year round supply

I t d i l b l l di t h l & t ti

7 Introduction About Legend Holdings Corporation

Introducing global leading technology & management practice

Globalization – In Chile

Invested in 5 plantation companiesStrategic partnership with leading

fruit company, Subsole & Hortifrut

8 Introduction About Legend Holdings Corporation8

End to End Business Operation Model - Technology

Top Standard Lab in China

World Class Team

Bl b d Ki i R&D

Dr. Xixuan Jin

ClaudioMarchant

MarceloAguila

Blueberry and Kiwi R&D

9 Introduction About Legend Holdings Corporation © 2013 JOYVIO. All rights reserved.8

End to End Operation Model – Sale Network

Channel Chilean Fruit Festival

Whole Sales Retailing

Supermarket E-Commerce 

10 Introduction About Legend Holdings Corporation © 2013 JOYVIO. All rights reserved.10

Looking Forward to Partner with You HaveLooking Forward to Partner with You Have Win-Win Cooperation !

11 Introduction About Legend Holdings Corporation11