Post on 27-Dec-2015
SHORT HISTORICAL OVERVIEW
• 1951 Date of foundation• 1975 Start the milk powder production• 1979-98 Expand the product portfolio• 1999 Date of Nutricia acquisition
• Milk processed at the time of acquisition: 160.000 L /day• Product portfolio: Túró Rudi, UHT products,
Condensed milk, Milk powder• Number of people employed at the time of acquisition: 275
• 2001 Stop the coffee cream productionUHT line relocation to DebrecenIncrease the TR line capacity
New owner: Friesland Coberco Dairy Food• 2002 New section of the Turó Rudi production hall was finshed
ORGANOGRAM
Pe rso na l a ssista ntT ör z sök E míl ia
Túró Rud i d e p .
M ilk Po wd e r d e p .
Prod uc tion le a d e rB lau Györ gy
A d m in
M a te ria l Sto re ho use
A d m in le a d e rF ar kasné S z ond i A nit a
M e c h.+Ele c tric De p .
Ene rg y d e p .
Te c hnic a l le a d e rT ót h J óz sef
M ic ro b io log y la b .
Physic a l + C he m ic a l la b.
La b le a d e rKat ona J ánosné
Te c hno log istGanyuné S z i lágyi Á gnes
Hyg ie nic sT ar ek M ohamed
Plant directorS z abovik T ib or
TOTAL EMPLOYEES: 243
MAJOR PRODUCTS
1. Túró Rudi 33 SKU’S Nature Túró Rudi Flavoured Túró Rudi Cocoa Túró Rudi
2. Milk Powders 6 SKU’S
SMP WMP
3. Condensed Milk 5 SKU’S In tube In barrel
MILK SUPPLIES
2001. Milk supplies
2%4%
52%
42% Túró Rudi
Milk powder
Sweet.CondensedmilkUHT products
Total milk supplies in 2001: 78.901 thousand litres
2002. Milk supplies4%
57%
39%0%
Túró Rudi
Milk powder
Sweet.CondensedmilkUHT products
Total milk supplies in 2002 : 74.495 thousand litres
Milk supplies in the Budget 2003 ( data in thousand liters):
•Túró Rudi line: 33.775 th litres
•Milk powder & Condensed Milk line: 28.913 th litres
•TOTAL PLANNED MILK SUPPLIES: 62.688 th litres
• Ingredients
Curd
Chocolate coater
Sugar
Butter
Corn starch
Citric aroma
K-sorbate
• Name : Túró Rudi• Type : Dairy Snack• Weight : 23g, 30g, 51g• Variants : Nature Rudi
Flavoured Rudi Cocoa Rudi
• Storage : 0-10°C• Shelf life : 18 days
Properties of fillingD.M. content 52-56 %Fat content 9-10 %Acidity 4.8-4.9 pH
SPECIAL PRODUCT: TÚRÓ RUDI
• 1954 Idea of new product was born (practice in Moscow, Túró Eskimo, Mandeville Rudolf)
• 1966 First Túró Rudi production started somewhere in Budapest• 1969 After a short period Túró Rudi production moved to Mátészalka.
Production : 3-4 000 pcs/dayShelf life : 2-3 days.
• 1976 Modification of the line. • 1978 Production : 70 000 pcs/day• 1979 New plant is handed over in Mátészalka.• 1981 Production : 175 000 pcs/day• 1984 Shelf life : 3-5 days.• Production : 260 000 pcs/day• 1985 New competitor: Kaposvári Dairy Company - Marcali plant, it was
bought in 1999 by Danone
BRIEF HISTORY OF THE TÚRÓ RUDI (1)
• 1989 Increased requirements: hygiene and raw milk quality.• Shelf life : 7 days.• 1993 Purchasing Hoyer line. 60 cm 18 rows.• Cavanna 07-es wrapping machines• Cavanna 11 wrapping machines for Double Rudi• Shelf life : 18 days.• 1997 Coming of Fruit Rudi in 4 flavour.• 1999 Acquisition of Szabolcstej Rt by Nutricia.• 2000 Modifications in line 20 rows (Capacity extending).
Coming of Magnum Rudi (51g) on 18 rows.Using of Modified starch. Step of pressing is removed.New competitor : SOLE
• 2001 Capacity extension project started (New line, new building, etc.)• 2002 New TR production hall was finished. (Quality improvement)
BRIEF HISTORY OF THE TÚRÓ RUDI (2)
PRODUCTION VOLUME OF TÚRÓ RUDI
0
1000
2000
3000
4000
5000
6000
7000
8000
Túró
Rud
i (To
ns)
New competitor: Danone
New competitor: Sole
Development of the market share in Hungary 2003
Competitor: Others
1%
Competitor: Sole11%
Competitor: Danone
18%
Own Product: Private Labels
3%
Own Product: Milli15%
Own Product: Pöttyös
52%
PROBLEMS & TASKS IN 2003
Main problems: • High core temperature at the end of the old TR line
• Cracks of the Rudi
• Lack of CIP system
• EU - number is suspended
Main tasks:finish the Turó Rudi investment in time, in a planned quality, within the modified budget
acquire the EU number – possibility to export
• Reconstruction of the old TR unit
• Reconstruction of the milk reception line
• Reconstruction of the material stores
• Establishing a new chemical store
• Improve the technological conditions of the condensed milk production
• Maintain the milk powder production (air filter chamber, twin concentrate tanks , etc )
• Renew the road system of the unit
• Forming of the reception of the returns
• Improve the treatment of the waste water
PLANT INVESTMENTS IN 2003
Extend the shelvelife of the normal Turó Rudi to 25 days
Finalise the technology of the export Turó Rudi Improve the milk powder production Improve the data collection system Solve the storing of waste materials Separate the TR production zones
Further tasks of 2003
Most important tasks of 2004
• Refurbishment of the line B, to correspond to the standard of the A line
• Diversification of the production on the home market
• Development and start up of the export Turó Rudi• Refurbishment of the condensed milk production • Trials on the sour whey powdering