Introduction` (2)

-Elric WANG

“wine” The development of wine trade Why &how the wine be perceived

more than a food item (wine as a unique product)

wine trade’s future

"wine"

"the expressed juice of grapes, especially when fermented . . . a beverage . . . prepared from grapes by squeezing out their juice, and (usually) allowing it to ferment."

earliest known wine

an important role

“Wine, madam, is God's next best gift to man.”

— Ambrose BierceThe Devil's Dictionary

Revolution of wine trade

How to transport wine

Container

Barrels

wine cask

packaging

“box wines ”

Wine has been valued

tasting

an ancient art modern science

modern science

an ancient art

Competition

reference HALLIDAY, J., (1996), an introduction of Australian wine

(2nd ed.): Introduction, The taste of wine, Australian wine regions, wine and health. HarperCollins, New Zealand: publishers pty limited

M.A.Amerine&V.LSingleton (1976), Wine (2nd ed.): wine appreciation, evaluation, and service. California: University of California Press

Joanna Simon (1996), WINE with food: grapes and wines. Auckland, NZ: Michel Beazley

Catherine Anne Harriman (n.d), Nelson, Early Mediterranean wine trade. Nelson, New Zealand http://www.slideshare.net/Hardic3/early-mederterranean-wine-trade

James Halliday& Hugh Johnson (2006), the art and science of wine: National attitudes and regional characters. Britain, England: Mitchell Beazley

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