Post on 15-Aug-2015
Introducing myself…
Most recently…Key Account Sales and Territory Sales US WestNew England Footwear, LLC, NH/ GoLite Footwear
Self-Starter for territory sales
Strategic sales planner
Key marketing element
Reliable communicator
Fearless 8 state traveler
New England FootwearBrands
GoLite Footwear & Z7
Self Starter
Strategic Planner
Marketing
Communicator
Road Warrior
Grew and developed western US territory from a couple of accounts to 65% of NEF’s revenue.
Developed, presented and executed Key Account workable sales and marketing plans seasonally.
Self started my western territory marketing programs. Integral part of NEF’s marketing planning.
Via consistent sales tracking & strategic analytics - key to identifying our SWOT elements for planning.
From day 1, I tackled my territory head-on. I traveled 8 states smartly & efficiently but aggressively .
Before that…National Private Label SalesEllington Leather (Handbags)
Product Manager key accounts
Consistent team collaboration
Concept to creation to saleCreative thinking
Looked beyond traditional accts
Product Manager
Collaboration
Concept to Sale
Creativity
Outside the Box
Took sales lead to major catalogs, wholesales and retailers to initiate, create, source, execute programs.
Worked constantly with buyers, our management, designers, sourcing, Chinese factories for projects.
Had to know the dealer, know their business and propose accessory business tied to their personality.
Keep abreast of competitors and understand nuances in products to incorporate them into design proposals.
We looked at any catalog, all types of non-apparel/footwear wholesalers and even major retailers .
And before that…National Sales & MarketingTimpanogos Technologies/ SRRoberts
Delve into technology sales
Solid presentation skills
Cold call to contractManaged business communications
Planned & executed user conferences
Adaptation
Presentation
Closing contracts
Communications
Event Planning
Took on new K-12 technology sales career. My success came from adapting, learning, listening and service.
Responsible for all in person & online demonstrations to IT personnel, K12 superintendents and staff.
No stranger to a cold call and rejection here. Professionalism & communication opened many doors
Designed and executed all business communications, designed logos, flyers, conference materials and more.
User group of over 200 met bi-annually off site. I was responsible for all planning, communication & service.
Before that I was the…VP of Marketing for the US and Western Sales ManagerDr. Martens USA LLC
Team management
Budget management
Collaboration with team & retailers
Execute all marketing strategies
Clear comunications to team, retail & UK
Team mangement
Managed budget
Collaboration
Strategy Execution
Communication
Directly managed 13 employees; PR (music & press), creative, trade show, regional mktg, advertising.
Budget of > $13m I executed entire US & UK strategy. Kept budget in line despite constant business hurdles
Team grouped effectively & worked in unison to perform at a high level that was filtered to retail.
Responsible for fixture programs, music programs, gift with purchase, POP, trade shows and public relations.
Presented programs & strategies to company, national retailers, US exec & UK executive management.
My start in wholesale…Territory Sales Representative -Northern California The Timberland Company
Territory distribution
Key Accounts and independents
Customer service & marketingPresentation skill
Success
Territory
Grew the Business
Sell In/Sell Through
Presentation
Successful
Built a small territory into powerful part of TBL’s US distribution while balancing brands image & identity.
Took West Marine & Track N Trail from $3m to $13m, and built quality multi-faceted independent base.
Executed fixture programs, POP programs, training, GWP programs and tracked our results for planning.
Responsible for presenting our products but also a snapshot of business & where they needed to grow.
Grew territory by over 200% in 4 years. Overall we shipped $18m. Named Sales Rep of the Year in 1993.
I began in retail…Regional Merchandise Manager and Footwear Buyer-UtahNordstrom
Direct team management
Buying to maximize sales
Never out VS being not over-bought
Managing profit and sales plans
Knowing our customers
Team Management
Buying Skill
Manage OTB
Profitable
Sales Knowledge
Managed not only entire SLC store mens department but also managed all buying in outlying two stores.
Maximize the best programs while being sure to meet the quality and price expectations of all customers.
Skilled at negotiation with other buyers, trading my overstocks and adding the products that worked in SLC
Focused on successes and made sure we exceeded sales plans. Grew OTB around these successes.
Not only did I manage & bought but I sold on the selling floor to our customers. I listened and learned.
Where I was educated…
David Eccles School of Business - University of Utah
Muskingum University, New Concord, Ohio
Bachelor of Science- Marketing
Bachelor of Arts- History
Where I’ve lived…Grew up in
Pittsburgh PA
Went to college in Ohio
Moved west to go to Univ of
Utah
Transferred to No Calif. with Timberland
Transferred to Oregon with Dr.
Martens
Still my home
My interests…
Hiking,backpacking, outdoors. Backpacked in 9 western states.
Skiing, the main attraction to my move west to Utah. I still love it.
Grew up hunting & fishing in PA. so it translated well in Oregon.
Fearless in the kitchen and my culinary skills, not afraid to try…
I love photography, especially outdoor photography.
I try to make the best of travel, for work or the world.
What did we learn?Professional Skills• Self starter- able to hit the
ground running.• Organized- analytical & seek
fact-based decisions.• Not afraid to take on new
challenges.• Creative- can communicate
creatively• Like to think I’m fearless
Business & Interest Skills• Excellent MS Office skills• Interpersonal skills- can relate
from employees to execs• Able to multi-task• Attention to detail• Can relate to outdoor retailer
or consumer• Feel I am a valuable employee