Introducing…

Mario Brown & Brian Anderson

BONUS CALL: Ranking Videos for Local Clients the Easy Way

Quick Poll

YouTube Traffic – WOW!!!

• Over 800 million unique users visit YouTube each month

• Over 4 billion hours of video are watched each month on YouTube

• 72 hours of video are uploaded to YouTube every minute

• 70% of YouTube traffic comes from outside the US

• YouTube is localized in 43 countries and across 60 languages

• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

YouTube and Mobile

• Traffic from mobile devices tripled in 2011

• More than 20% of global YouTube views come from mobile devices

• 3 hours of video is uploaded per minute to YouTube from mobile

• devices

• YouTube is available

• on 350 million devices

Video + Social = Real Value

• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute

• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

• More than 50% of videos on YouTube have been rated or include comments from the community

• Millions of videos are favorited every day

• Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.

YouTube SEO - Overview

Your video will perform well in YouTube based on three key points:

1. Tagging vs. Description2. Calls-to-Action3. Slick Theme

•Proper tagging and keyword usage are the most important influences for organic search ranking of channels.

•The video itself will rely heavily on the text in the description more than anything else

•Adding in simple call-to-actions will help increase traffic and pick-up on social networking sites

•Your channel should look similar to the company website

Lessons From the the Trenches

Real World Examples – San Diego

Real World Examples - Orlando

Real World Examples - Fargo

Real World Examples - Raleigh

Real World Examples - Boston

Real World Examples - Onalaska

Real World Examples – Las Vegas

YouTube Channel Optimization

Channel Settings

Title – Include your company name in the title

Visibility – Check the blip to make your channel visible

E-Mail Location – Check the box so others can find your channel via e-mail

Channel Tags – This is the most important part of channel optimization

Choose 3-5 keywords you want to target for your channel. Make sure these keywords are the same ones you use on your website and that they are relevant to your business

Separate each keyword using quotation marks. It should look like this:

“Atlanta Foot Pain”, “Atlanta Heel Pain”, “Atlanta Arch Support”

Channels – Videos/Playlists

1.Always select the “My Uploaded Videos” option in the featured content box

2.Always set one of your videos as the featured video

3.Check the box to play your featured video automatically

Channels - Profile

1. Use your business name for the name

2. Use the exact URL to your website under the website section — this will be the only “followable link” you can obtain through YouTube

3. In your channel description, summarize the content of the channel, and include a link to your company’s Facebook or Twitter page (note - these will be “nofollow links”)

4. In the About Me section, it is important to give a brief description of the company using the targeted keywords

5. All other sections of the profile are great to have, but they will not help optimize the channel in any way.

Channel Themes & Colors

• No impact on the optimization

• Choose a theme and colors that are similar to your website

Channel Description Optimization

YouTube Video Optimization

Video Title

Info and Settings Section: Video Title

Two good best practices to consider…•Always include the word “video” at

the end of the title•Include your company name in

the title

Video Description

• The description text is critical !– Include the company website URL at the beginning of the description

(No-follow link)

– Mention the company name after the company URL

– Include minimum of 3-5 keywords in the video description

– Several sentences + with keyword rich content

– When users click on the video, the company URL will still show up in the video description without the expanded view

– Include links to the company Facebook and Twitter pages at the end of the video description

– “Local Must-Do” -- Create a “citation” (Name, Address, Ph#, and URL) back to business

Why the link at the beginning?

The reason I suggest putting the URL at the beginning of the video description….

YouTube features a rollover-style description viewer

This means that anything not in the first line of the video description will be covered up unless the viewer clicks to read more.

Sample Description

Basic Video Info

Geo-Tagging – Video Location

Videos: Broadcasting and Sharing Options

• Privacy – Set to public

• License – Select the standard YouTube license

• Comments – Allow

• Comment Voting – Allow

• Video Responses – Allow

• Ratings – Allow

• Embedding – Allow

• Syndication – Allow

My REAL Fiverr Jobs for Linking

Cheap Backlinking for Local Videos

50 EDU and 200 Wiki links - $5

http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside

High PR Backlinks - $5

http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks

22 PR8 to PR5 Social Bookmarks MANUALLY

http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-sites-pr5-to-pr8

Linkwheel Creation - $5

http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-of-any-search-engine

High PR Wiki links - $5

http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks

GOV and EDU Wiki Links - $5

http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks

Cheap Social Linking for Local Videos110 Google Plus 1s

http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-votes-to-seo-rocket-up-your-high-rank-on-google-search-engine

300 Unique Pinterest Followers / Repins / Likes

http://fiverr.com/frank29/deliver-300-unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-high-rank-on-google-search-engine

100 Stumbleupon Votes

http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-rank-on-google-search-engine

Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account

http://fiverr.com/bestoftwitter/retweet-your-tweet-to-250000-followers-and-add-2500-real-followers-to-your-account

Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets

http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets

Advanced Video Promotional Platform• One Load (formerly Tube Mogul)

http://www.oneload.com/solutions/features

Free option still available with limited feature set

Poll – Want more!?

Simple Video Pro – Last Chance

http://tinyurl.com/videowso