July 27, 2012

Welcome•Please silence your phones•Please leave emails until after the meeting•Enjoy yourself and let’s learn!

•Thank you Karen Fisher and Nova Home Loans!

Dale DillonFounder and Partner

Michael GrayPartner

SMART Team Sherif Morgan Aaron Eden

Deborah Munoz-ChaconMaster Mind Member

Danielle LipsMedia Assistant

www.onlinebizSMARTs.com

Announcements

• Meeting Schedule• Inventory Outline

• SMART Foundations Postponed

Question: The thing happening in my business right now that is really exiting is:

__________________________

• Why Business Strategy• Lean Canvas Framework• Where are my customers?

Why Business Strategy?

30 page strategic plan?

Customer focus, not product focus

• Lean Canvas provides– One-page business plan or “business model

validation tool”– Distills the essence– Follow numbered sequence– In Cost Structure, add overhead cost or allocation

Lean Canvas

ABC Toy Company

• Top 1 to 3 problems that need to be solved– Fun toy that provides appropriate stimulation for a

child with disabilities.– Fun toy that provides conceptual learning for a

child with disabilities.– Fun toy that is safe.

ABC Toy Company

• Customer segments– Family– User– Teachers/Therapists

ABC Toy Company

• Unique Value proposition–We design and sell toys for children

with special needs.

Where are my customers?

To Wrap Up

• In social media, you want to connect and interact with your customers. So where are they and how do you interact with them?

• Don’t forget to distinguish between customers and users. The customer pays for the product.

• Split into smaller customer segments• So once you really understand your customer, you can

pinpoint where they hang out and how to talk with them. You will also understand what information they will find engaging and helpful. These are key to having a successful social media strategy.

Homework

• Who buys _________________

• Who uses _____________________

• Who influences (refers) _____________

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