InterviewsInterviews

The Role of the InterviewerThe Role of the Interviewer

Locate and enlist cooperation Locate and enlist cooperation of of respondents.respondents.

MotivateMotivate respondents to do good job. respondents to do good job. ClarifyClarify any confusion/concerns. any confusion/concerns. ObserveObserve quality of responses. quality of responses. ConductConduct a good interview. a good interview.

Training the InterviewersTraining the Interviewers

Describe the entire study.Describe the entire study. State who is sponsor of research.State who is sponsor of research. Teach enough about survey research Teach enough about survey research

(should respect method and be (should respect method and be motivated).motivated).

Explain the sampling logic and process.Explain the sampling logic and process. Explain interviewer bias.Explain interviewer bias. ““Walk through” interview.Walk through” interview.

Training the InterviewersTraining the Interviewers

Explain selection procedures, includingExplain selection procedures, including– Reading mapsReading maps– Identifying householdsIdentifying households– Identify respondentsIdentify respondents

Rehearse interviewRehearse interview Explain supervisionExplain supervision Explain schedulingExplain scheduling

The Interviewer’s KitThe Interviewer’s Kit

Official-looking 3-ring Official-looking 3-ring notebooknotebook MapsMaps Sufficient copies of Sufficient copies of surveysurvey Official Official identificationidentification A cover A cover letterletter A A phone number phone number to callto call

The InterviewThe Interview

Opening remarksOpening remarks Asking the questionsAsking the questions Obtaining adequate answersObtaining adequate answers Recording the responseRecording the response Concluding the interviewConcluding the interview

Opening RemarksOpening Remarks

Gaining entry --Gaining entry -- appearance, appearance, confidence, non-threateningconfidence, non-threatening

Doorstep techniqueDoorstep technique - --- brief, suggest brief, suggest don’t askdon’t ask

Introduction --Introduction -- name, organization, name, organization, credentialscredentials

Explaining the study --Explaining the study -- general, stress general, stress confidentialityconfidentiality

Asking the QuestionsAsking the Questions

Use questionnaire carefully, but Use questionnaire carefully, but informallyinformally..

Ask questions Ask questions exactlyexactly as written as written Follow the orderFollow the order given.given. Ask Ask every every question.question. Don’t Don’t finish sentences.finish sentences. Don’tDon’t leave any questions blank. leave any questions blank.

Obtaining Adequate Responses - The Obtaining Adequate Responses - The ProbeProbe

SilentSilent probe - a pause probe - a pause Overt Overt encouragementencouragement ElaborationElaboration

– How do you mean? Anything else?How do you mean? Anything else? Ask for Ask for clarificationclarification RepetitionRepetition

Recording the ResponseRecording the Response

Record responses Record responses immediatelyimmediately Include all probes (Include all probes (writewrite them in) them in) Use Use abbreviationsabbreviations where possible (for where possible (for

example, R=respondent; DK=don’t example, R=respondent; DK=don’t know)know)

Concluding the InterviewConcluding the Interview

ThankThank respondent. respondent. Don’tDon’t be brusque or hasty. be brusque or hasty. Immediately after leaving -- write down Immediately after leaving -- write down

any any notesnotes about how the interview went. about how the interview went.