PROPOSED CONSULTANCYHOTEL INDIGO MANCHESTER BY MICHAEL CAINES

BACKGROUNDHotel Indigo is a 178 bedroom full service hotel, positioned as 4 star in the Manchester market place.

This innovative programme seeks to create a desirable and profitable all day food and beverage offering at Hotel Indigo.

Through uniting Indigo, Interstate Hotels & Resorts and Michael Caines, our hospitality consultancy team will deliver a modern European brasserie concept, providing breakfast, lunch, dinner lounge, afternoon tea and room service.

THE COLLABORATION

Initial term of five years automatically renewable for a further three year period, unless either party gives six months notice to end.

Introduction to MC The Brand

Michael Caines MBE

Fo r s e r v i c e s t o t h e h o s p i t a l i t y

i n d u st r y

2006

A w a rd e d a n M B E i n

ye a rs

18

H o l d e r o f t w o M i c h e l i n s t a rs fo r

M i c h e l i n s t a r re d

c h e f s

3

Wo r ke d a l o n g s i d e t w o

h o t e l s w i t h A B o d e c o n c e p t

8

D e l i v e re d

21

O v e r

ye a rs o f p re s t i g i o u s g l o b a l

re p u t a t i o n

Michael Caines MBEThe Brand

ACHIEVEMENTS

• 2016 Coach House by Michael Caines win South West Tourism awards in Taste of the South West category

• 2016 Michael awarded Local Food Hero award at Food Magazine Readers Awards

• 2015 Coach House by Michael Caines wins Best Hotel Restaurant at Devon Life Food & Drink Awards

• 2015 Trencherman's Award – Best Chef• 2011 Conde Nast Awards for Excellence –

Gidleigh park Most Excellent Restaurant• 2010 Gidleigh Park voted Number 1 in Sunday

Times Top 100 Restaurants• 2004 Invited to cook at 10 Downing Street for

Prime Minister Tony Blair and the President of Poland

• 2002 Chef of the Year Cateys Awards• 1999 Awarded second Michelin star at

Gidleigh Park• 1998 Gidleigh Park awarded 5 of 5 AA Rosettes

for outstanding cuisine• 1998 Attended a reception with the Queen

and Duke of Edinburgh at Buckingham Palace for ‘young achievers’

• 1997 Gidleigh Park awarded 9 out of 10 Good Food Guide

• 1996 RADAR People of the Year award• 1994 Chef of the Year in the Independent

Newspaper• 1987 Awarded ‘student of the year’ at Exeter

College Catering College

“After love there is only cuisine.”

A PROVEN TRACK RECORD IN MANCHESTER

• 2006 opened ABode Manchester

• 53 bedroom hotel

• 2 F&B outlets: Café bar and grill | MC signature restaurant

• Year on year growth despite backdrop of recession

£2.3m

F&B turnover

£1.3m

Fine dining restaurant in the basement – lunch

and dinner revenue

60%

F&B turnover of the hotel

All figures ex VAT

MICHAEL CAINES CONSULTANCYAfter a successful relationship which saw Michael create the ABode concept, he moved on from the Brownsword partnership to create Michael Caines Consultancy.

This independent and bespoke approach allows complete agility in choosing projects that match our brand values, and ultimately set the pulse racing.

Recent projects include:

• Pale Hall • Pearls pop up restaurant in Dubai• The Coach House at Kentisbury Grange• Lympstone Manor - due to open April 3 2017

• 21 individually designed bedrooms

• 3 dining rooms serving 60 covers

• Three individual dining rooms

• World-class wine cellar

• Panoramic views over the Exe Estuary

• 28 acre grounds and gardens

• Wine tasting room with wine emotion

“Lympstone Manor is the realisation of a dream, my vision of country house hospitality for the 21st century.”

LYMPSTONE MANOROpening 3rd April 2017

• Design and layout of entire facility

• Planning process

• Interior design

• Project meeting

• Employing site manager / project manager / QS

• Full budgetary control from purchase to opening

£8.5m

Total project cost

£5.5m

Raised from investors

£3m

Raised from the bank

LYMPSTONE MANORMichael is the principle contractor overseeing:

INTERIORS ARCHITECTURE DESIGNFull interior design service,

specialising in high end hospitality and bespoke

residential projects.

Inventive, contemporary design that is practical,

sustainable and accessible.

Working with manufacturers to developing bespoke products such as unique furniture and

lighting

CARROLL DESIGN

CARROLL DESIGN

• Instrumental in developing restaurants in

Manchester, London, UK and international

• Understand Manchester market

• Proven track record

CHOSEN DESIGN PARTNER

HOTEL INDIGOMANCHESTER

We propose to work with your chosen provider on the F&B concept based on

modern European brasserie.

Working with Carroll Design as the principle design team to reconfigure ground floor with the client to over a bespoke product.

THE CONCEPT

Classic ‘grand café’ interior – opulent, elegant and charming

and contemporary of its time

Iconic brasserie menu championing the best of British

ingredients while celebrating European cuisine – Italian pasta,

traditional French classics, Mediterranean flatbreads, meat and

fish from the grill and fantastic sea food.

Wine by the glass using wine emotion dispensing.

Unrivalled bar cocktails

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2

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PRE-LAUNCH

• Provide initial guidance on the layout and restaurant and kitchen

set-up

• Licence the use of our name to the restaurant in connection with

the services

• Devise all day F&B menus: breakfast / lunch / a la carte / fixed

price / room service / lounge / bar / wine

• Full menu costings throughout F&B offer

OUR SERVICES

• Working with suppliers to create a route to market

• Approve appointment of the Executive Chef and Restaurant Manager and

other key staff

• Provide training and guidance to the executive team and setting up of service

standards and operational procedures

• Working with the chosen partner to deliver health & safety and compliance

guidance

POST-LAUNCH• Provide three service days a year for menu development, check

the look and feel of the restaurant, offer general guidance and

ensuring quality control

• Provide three appearance days per year to attend the

restaurant and assist with promotion

• Provide other additional services as needed

MARKETING & PR

• High profile brand to attract local, national and international

attention, working with our team to attain significant PR value

to launch and promote the restaurant

• Michael as an ambassador to endorse and promote the success

of the restaurant

• Inclusion as a partner on Michael Caines Collection website,

due to launch in spring 2017

• Social media support through Michael Caines Collection

platforms

CONSULTANCY FEE

• From the date of execution of the consultancy agreement up to

the date of opening the hotel, the sum of £6,000 per month

• From the date of opening the hotel, the sum of £50,000 per

annum, payable on a monthly basis

• From the date of opening the hotel, an operating fee of 3% of

F&B revenue, payable on a monthly basis

• Reasonable travel expenses for attendance at the hotel and

accommodation when visiting

• Additional appearances at £5,000 per day

PRE, DURING AND POST LAUNCH

MEET MICHAEL’S TEAM

STEVE EDWARDS TOM HINE HARRY WILDOperations Director

With exceptional knowledge of the hospitality industry, together with a passion for wine, Steve has worked alongside Michael for 22 years.

Having worked at a number of establishments for Michael, Tom now heads up all kitchens and projects across the Michael Caines group.

Specialising in hospitality communications, Harry has 10 years experience delivering PR, hospitality consultancy and digital marketing for global brands and start-ups across Europe.

PARI HINEGroup Executive Chef Executive AssistantFinancial Controller

Pari has worked on a range of projects across the UK with Michael for 7 years as Financial Controller.

THANK YOUWe look forward to receiving your feedback and hopefully working

together to deliver this ground breaking project.