Supercharge Your Social Media Results with Relevant Content

Cara RousseauNovember 15, 2011

Internet Summit Pre-conference

Content has been around forever.

The channels and platforms are changing.

Content has always been king.

The customers are changing.

Good content can build relationships.

Consideration Interaction Purchase

But, what is content marketing strategy?

Anything you create and share about your brand.

Tell stories, tell them again, and in different formats.

Using Content for Marketing

Know Your Voice.

Be Educational Or, Be Entertaining

Know Your Voice. Example Dove

http://www.youtube.com/watch?v=tbb8D-u8ues&feature=player_embedded

Know Your Voice. Example Kyle Gets Buckets 2.0 from Duke University

http://www.youtube.com/watch?v=gBSQf0wWiKw

Know Your Voice.

Be Educational Or, Be Entertaining

Know Your Audience Example

Talk TO Them Not AT Them

Time Your Content.

Relevant, timely, and don’t show up late

Be True Example

Talk with your brand’s voice

Interact with your customers Example

Solve consumers’ problems, or just listen to them, and you’re a friend for life

Planning Content Strategy

Editorial Calendar

When, what, and why. Have purpose.

Brand Ambassadors Example

Content Management System.

Review changes

Check links

Multiple users

Team collaboration

Staff Roles.

Managing Editor and Publisher blogs

websites

Where is Your Hub?

Central information

Place to direct traffic

Stories live here!

Content Curation

Hunting.

Google Reader and News Alerts

Hootsuite

Twitter Lists

Facebook Stream

AllTop

Paper.li

Gathering.

Contests and campaigns

Content Marketing Challenges

Where are the Snafus?

Spice Freshness Filters

Where is Content Management Headed?

Looking Ahead at Content Strategy

Mobile and tablets

Locations

Recommendation engines

Cutting edge commonplace

Thank You and Questions

CaraRousseau@gmail.com@CaraRousseaucararousseau.tumblr.com