CASE STUDY

LONDON | MILAN | ROME

USA, UK, France, Germany, 2015 MediaSocial Contest

In 2015 Ferrari wanted to engage with consumers and generate leads for Ferraristore.com on social media.

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

The targeted countries were UK, USA, France and Germany

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

The idea was simple yet effective: ask users to sign up to the newsletter and pick the product they wish to win

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

We launched a social contest on Facebook, getting the attention of fans also on Twitter: users could get more chances to win if they tweeted FS products

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

WEEKLY + FINALPRIZE DRAW

USER JOURNEY

PICK A PRODUCT

INCREASE CHANCES TO WINSIGN UP TO NEWSLETTER

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

Several users won different prizes:> Ferrari Store products (weekly prizes)> FS Gift Card (final prize draw)

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

RESULTS

Results

CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015

Analytics

Sorry, analytics cannot be disclosed

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Webing86-90 Paul street

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LONDON MILAN ROME @webingsocial webing @webingsocial

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