Transcript of International business assignment 3
- 1. Brining the World Into Focus Corporate Social Responsibility
Vs. The Bottom of the Pyramid
- 2. WBCSD 2009 Responsible Business Report Global Perspectives
on Sustainable Development International Trends in CSR UN Nation
Global Compact Government Action on CSR Responsibility in the
Global Supply Chain Research
- 3. Global Perspectives on Sustainable Development WBCSD
reported overlaps on efforts in the areas of : Climate Change
Poverty Natural Resource Scarcity Call for systems thinking BoP
view that corruption exists within existing governmental
systems
- 4. Transition of Please wait while video loads, then click to
playBusinessPerspectives1. Not my problem2. Support of
Nongovernmental organizations efforts to improve developing
countries living conditions3. View developing countries as markets
with potential Click here to skip video customers as well as
profits
- 5. Base of the Pyramid The top of the pyramid includes Tier 1
>$20,000 people with an income of only Tier 1 75 to 100 million
$20,000 or greater. 40 times more people live in the two bottom
Tiers 2-3 $1,500 - $20,000 tiers of the pyramid than are currently
in the top. Tiers 2-3 1,500 1,750 million BoP is turning the
pyramid upside down to realize profits from Tier 4 $1,500 the huge
population Tiers 4-5 4 billion Tier 5