Interactions South America 2015 Keynote

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Transcript of Interactions South America 2015 Keynote

3

Our world is a mess...

4

...and getting more messy everyday.

Many people get overwhelmed when they encounter a mess.

They think of ways to hide the mess...

Or they think of ways to pretty up the mess...

New User tutorial to explain the

mess

Incentive structure for dealing with the mess

Fancy Front end fluffing

...but the mess is still a mess.

...all they have bought is time.

Until the mess grows(as all messes do when given time)

I LOVE MAKING SENSE OF MESSES.

The majority of messes we face are made of information (and people)

Thinking about INFORMATIONas material is hard

Information can be made from the lack of physical material

$3.99 $7.99 $5.75

What you know changes the information you are left with.

• Data is facts, observations, and questions about something.

• Content is whatever a user is interacting with, or as a maker, whatever you’re arranging or sequencing.

• Information is is whatever a user interprets from the arrangement or sequence of things they encounter.

Information ≠ Content or Data

ContextConte

nt

Information architecture is how we arrange the parts to be

understandable as a whole.

3 LESSONSTO MAKE SENSE OF ANYTHING

#1 LANGUAGE MATTERS

Apple

Dumptruck

Jargon

Banana

??!?!

Word

How manyduplicative nounsdoes your team deal with?

How manyduplicative verbsare related to those nouns?

Model Change vs. Label Change

Thing A

Thing B

Thing

OBJECTObject

One label per noun or verbis not always the best way to go

The goal is not simplifyingThe goal is to know what you mean

when you say what you say.

Controlled vocabulariesare the greatest thing since sliced bread or pockets.

@jcolman’s thumb showing off my book’s controlled vocabulary

• Identify & Define Nouns First

• Identify Nested Nouns

• Eliminate Duplicative Nouns

• Attach Verbs to Nouns

• Beware of Adjectives

How to Get Started with a Controlled Vocabulary

Be the one to slay the semantic dragons in your

organization.

#2 THERE IS NO RIGHT WAY

There are only 5 ways to organize anything1. Location: Rome is a city in Italy2. Alphabetical: Rome starts with “R”3. Time: Rome started in 753 BC4. Category: Rome is a Romantic city5. Hierarchy: Rome is within Italy, which is within Europe,

which is within the Eastern and Northern Hemisphere

*HTRichardSaulWurman-Informa6onAnxiety2

Organizing things isn't the hard part

Agreeing is the hard part

In most contexts, taxonomy is a tool of rhetoric not an exact science.

(Sorry Linnaeus)

If Fresh Direct classified produce scientifically, no one would be able to find anything.

In the 19th century, the US Supreme Court decided that for the purpose of tariffs, tomatoes are a vegetable.

Taxonomy is RhetoricThe way you choose to organize your produce says something about you.

There is no one right way to organize something.

The only thing that matters is reaching your goals.

Beware of corporate underpants.

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Users are often confused when our internal categories end up in our

navigation taxonomies.

Card Sorting FTW

Be the one to show an alternative way of

organizing something.

#3 WE NEED PICTURES

Pictures give us something in common to point to.

Take the time and space needed to collect and iterate.

Visualize something hard to explain

Inspire Realistic, Not Simplistic Thinking

Pie

Crust

TomatoSauce & cheese

Toppings

Slice

Be Careful of Reductionism

Show the process, not just results

Pizza

Crust

cheese

Toppings

TomatoSauce

FamiliarWords

With agreement comes momentum.

Be the one to make a picture of the monster in

everyone’s head.

• Slay the semantic dragons in your organization

• Show an alternative way of organizing something

• Make a picture of the monster in everyone’s head

To start making sense of your mess:

IA is not just for information architects.IA is practiced by everybody.

ps. I wrote a book about information architecture for everybody!http://abbytheia.com/makesense/