INTERACTIVE MARKETING

Interactive marketing• The newest channels for communicating and

selling directly to customers are electronic through various transactions.

• All types of marketing when done in internet including promotional activities and e-marketing.

• Website viewer thus feels that he is in close communication with the website owner

• Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.[1]

Examples

• Maruti’s DIL SE program

Advantages• Companies can send tailored messages• Consumer’s response and interest can be

known .• Effective in reaching people during day Disadvantages• Bogus clicks• Skip messages• No control

Stratagies(placing ads and promotions online) • Websites• Microsites• Search ads (google image search ad)

•Display ads (banner ads)

Contd..• Interstitials• Internet specific ads and vedios.( Example :

youtube, my space vedio , google vedio etc.)• Sponsorships• E-mails

Sponsorships