Post on 01-Sep-2014
description
Integrating Video Into Your Communications Strategy
Aaron Bramley
@AaronMSB • @NPFilm
www.lightscamerahelp.org
Why Video?
• The Internets!
Why Video?
• The Internets!
Why Video?
• The Internets!
• Storytelling (it ain't just for campfires)
Why Video?
• The Internets!
• Storytelling (it ain't just for campfires)
• It's desired and expected
What is Storytelling?
What is Storytelling?
• The end all, be all.
What is Storytelling?
• The end all, be all.
• The way we relate to one another.
What is Storytelling?
• The end all, be all.
• The way we relate to one another.
• Power to drive emotion.
What is Storytelling?
• The end all, be all.
• The way we relate to one another.
• Power to drive emotion.
• Emotion leads to action......if you've done it right.
You can now make the viewer a part of the story.
Considerations before shooting
• What's the story?
Considerations before shooting
• What's the story?
• Who's telling the story?
Considerations before shooting
• What's the story?
• Who's telling the story?
• What's the goal?
Considerations before shooting
• What's the story?
• Who's telling the story?
• What's the goal?
• There are three stories.
Finding Free
• Creative Commons
Finding Free
• Creative Commons
• http://ccmixter.org • http://www.jamendo.com
• http://www.mobygratis.com/
• http://www.archive.org
Video Equipment
• Flip vs. Kodak
• Prosumer Cameras
• DSLR
• Smartphones
Setting up your shotThe Rule of Thirds
Setting up your shotShot Types
Lighting
• Nature is your frenemy
Lighting
• Nature is your frenemy
• Use what you have
Lighting
• Nature is your frenemy
• Use what you have
• Renting lights
Lighting
• Nature is your frenemy
• Use what you have
• Renting lights
• Buying lights
• SOUND
Sound
• This might surprise you
Sound
• This might surprise you
• Environmental factors
Sound
• This might surprise you
• Environmental factors
• Built-in vs. Shotgun vs. Lavalier
• If Kodak Zi8 then Sony ECM-DS70P
Editing
• Mac vs. PC
Editing
• Mac vs. PC
• Web-based Editing
Editing
• Mac vs. PC
• Web-based Editing
• Professional Software
Editing
• Mac vs. PC
• Web-based Editing
• Professional Software
• Take a class
Editing
• Mac vs. PC
• Web-based Editing
• Professional Software
• Take a class
• Resources galorewww.lightscamerahelp.org/resources