Integrating Social Media into Sales & Marketing Automation

Larry FournierFourthman Communications

www.fourthmancommunications.com

© 2012 Fourthman Communications.2

“…while most marketing leaders recognize that social can enhance the customer experience, many organizations are not set up to capitalize on this opportunity…”

Source: Forrester Consulting -- Organize For Success In The Connected World February 2012

Creating a Connected Organization

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Survival of the Fittest: Social Media Marketing

Source: A commissioned study conducted by Forrester Consulting on behalf of Facebook, December 2011

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Social Media Basics – Where to Start?

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Strategic Approach to Social Media

Find, Converge & Convert

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Strategic Approach to Social Media

Use Social Media to Drive Web Traffic and Vice Versa.

ABC -- Always Be Converting!

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Strategic Approach to Social Media

Natural and Paid Search Drives Traffic and New Audience Acquisition.

Get More From Search.

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Strategic Approach to Social Media

Blogging Creates Mindshare and Thought Leadership.

Leverage Content Everywhere!

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Strategic Approach to Social Media

PR and Traditional Marketing Has a Place in Social Media.

PR Makes Great Social Content!

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Strategic Approach to Social Media

Use Social Media to Promote Events and Webinars.

This Webinar is an Example.

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Strategic Approach to Social Media

Socialize Email Campaigns for Promotion & New Audience Acquisition.

Get More from Your Email.

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Examples of Social Media Success: KFC

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Examples of Social Media Success: Caterpillar

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Examples of Social Media Success: Cisco Launch

276,613 Likes - 3,345 talking about this

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Creating a Connected Organization: Definitions

Social Media

Social Marketing

Social Business

Clear Owner Across All Media

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Measuring Results

Once Your Establish Your Social Media Strategy, Measure Results to Objectives.

Continually Improve Success.

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Summary and Checklist

Social Media is Bigger than Marketing

Marketing Priorities Should Drive Investment

Integrate Social Media with Search, Website, blogging, Email Campaigns and

Track, Measure, Report and Adjust Social Media Success

Start by Clearly Defining Your Objectives

© 2012 Fourthman Communications.18

For More Information

Fourthman CommunicationsLarry Fournier, Chief Marketing Consultant

Email:fourthman@fourthmancommunications.comOn the Web:www.fourthmancommunications.comPhone:1-508-714-0431