Post on 21-Jan-2018
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Homeowners
Medium Income
<$60,000
Families with Children living
at home
Adults between the
ages of 31-40
Increase annual sales of test kit by 20% before December 31, 2015
Increase test kit sales by 40% in the month of January (Radon Awareness month)
Distribute 500 Radon coupons by December 31, 2015
Educate our target audience about the dangers of Radon exposure
Increase awareness of Radon test kit and consultation services
Increase community outreach
High Price
Low Price
ConvenientInconvenient
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January Event/Advertising Radon Action Month: QR Code
Poster and Volume One Circular
February Direct Marketing Brochure & Coupon Circular
March
April Event Kids Expo
May Advertising Volume One Circular
June Event Breakfast in the Valley
July
August Direct Marketing Brochure & Coupon Circular
September Event Total Health Fest
October
November
December
Total Health Fest Vendor Booth $350
Family Fest Vendor Booth $200
Breakfast in the Valley Free!
Volume One Circular $261 (4 bi-monthly cycles)
Brochure Prints $185 for 500
Coupon Prints Included in Brochure prints
QR Code Prints $18.50 for 50
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