Post on 21-Jun-2015
INSTITUTIONAL RESEARCH
By Rebecca Pottinger
TASK
Using a variety of sources, carry out a market analysis of the thriller genre for the year
2012/2013 and present your findings as a slideshare. You should aim to find out:
How many thriller films were released in this period
How profitable the genre is
Which films were most successful (and why)
What are the characteristics of the audience for this genre (age, gender, social class)
I am finding out this information so I can summarise what I’ve learnt and look over the
research gathered to be able to explain what I need to do to make my thriller film
successful. The research collected, will help me to understand what makes a good
thriller films, the audience that’s needs to be targeted, and how popular the thriller
genre is.
TH RILLER GENRE 2012 -2013 .H OW M ANY TH RILLERS WERE RE LEASED
DURING TH IS T IME PERIOD?
According to this website, there were a total of 220 thriller films during the
year 2012: http://www.movieweb.com/movies/2012/thriller?s=date&pg=11
But according to IMDb there was a total of only 61 thriller movies released
during 2012: http://www.google.co.uk/url?sa=t&rct=j&q=&
esrc=s&frm=1&source=web&cd=1&sqi=2&ved=0CHUQFjAA&url=http%3A%
2F%2Fwww.imdb.com%2Flist%2Fbp2u-Cr95ak%2F&ei=5ANpUtqyMc-v7Aao7I
EY&usg=AFQjCNEiMaCLNtJchDbVQA2r08tWnavuxg&sig2=Wg80wxXDTrY5N
6UaDmYNpw
The difference in the numbers could be because one website may only count the
thriller genre and not include the sub-genres such as horror and Sci-fi, which are
often used conventions in thriller movies.
H O W P R O F I TA B L E I S T H E T H R I L L E R G E N R E ?
http://www.boxofficemojo.com/
genres/
W H I C H T H R I L L E R F I L M S A R E M O S T S U C C E SS F U L ?
Here are some of the most popular Thriller films,
some of these films consist of sub-genres.
http://
www.imdb.com/search/title?genres=thriller&sort=
moviemeter,asc&title_type=featureHere is the box office for the thriller film Gravity; I think that
this was a successful thriller film, because it consisted of the main thriller conventions
W H I C H T H R I L L E R F I L M S A R E M O S T S U C C E SS F U L ?
This website, the numbers,
shows the top movies ( Thriller
genre included) from October
18th 2013
http://
www.the-numbers.com/weeken
d-box-office-chart
Not only do both results show
the most popular thriller film,
but on this chart it shows that
thriller is the top of the chart
even compared to other
Genres.
W H A T A R E T H E C H A R A C T E R I S T I C S O F T H E
A U D I E N C E F O R T H I S G E N R E ?
From this table we can see that
the most popular age associated
with thriller movies is within the
age group 15-24. This
information helps me, as I now
know the target audience age
and can use this my advantage
of making sure that the thriller
opening sequence is of a
suitable age range.
S U M M A R I S E W H AT Y O U H AV E L E A R N E D A N D C O N C LU D E BY E X P L A I N I N G W H AT Y O U W I L L N E E D T O D O T O M A K E Y O U R
F I L M S U C C E SS F U L
By gathering this evidence I can now use this to
create an accurate and appropriate thriller opening
sequence. This has helped me to understand what
makes a successful thriller and improved my
knowledge of the right target audience. By looking
at the most successful thriller films released, I can
use this by making sure I'm including the
appropriate key genre elements.