Post on 28-Jan-2015
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The Practice of Critique Vincent Matyi User Experience Consulting, Knowledge Management Competency Center
Introduction
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Merrill Zavod Sr. Human Factors Engineer
Benjie Falke Sr. Information Designer
Communication Design
3 yrs. experience
Milan Guenther Sr. Information Designer
Diploma-Designer, MBA
12 yrs. experience
Sean McGinnis Sr. Information Designer
Visual Communication, AAS
13 yrs. experience
Caroleigh Deneen Sr. Information Designer
Management of Tech, MSE Psychology, BS 15 yrs. experience
Johann W. Sarmiento Sr. Human Factors Engineer
• Human-Computer Interaction, PhD • Computer Science, MS • Systems Engineering, BE 14 yrs. experience
Marian Gunkel Sr. Human Factors Engineer
• Psychology/Engineering • Psychology, German Diploma
13 yrs. experience
Melissa A. Visintin Strategist, User Experience
• Mass Communication/Multimedia, MS • Medical Illustration, BFA 16 yrs. experience
User Experience Consulting Team Knowledge Management Competency Center @ SAP
Kirsten Gay Director, User Experience
• Architecture, MA • Landscape Architecture, BS 17 yrs. experience
Vincent Matyi Sr. Information Designer
Multimedia- BFA
11 yrs. experience
Kathrin Bort User Research Intern
Ayman Alalao Information Designer
Interactive Design and Media, MS Visual Communication, BS
Kyle Romain Information Designer
Digital Communications, BS
12 yrs. experience
• Human Factors Psych., PhD • Experimental Psych., MS • Psychology, BS
Thomas Thome Information Designer
Diploma-Media System Design
Davis Hermann User Experience Intern
Studio Art, BA French, BA
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Why critique as a tool in your set?
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Encourage greater participation in teams
Promote mutual understanding
Fosters inclusive solutions
Cultivate shared responsibility
Improve collaboration and spontaneity between siloed departments
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Encourage greater participation in teams
Promote mutual understanding
Fosters inclusive solutions
Cultivate shared responsibility
Improve collaboration and spontaneity between siloed departments
• Everyone is equal when everyone is a critic. • Reveals thoughts and approaches from others
• Results in a concentration of many different
ways to improve a design • Creates an environment that fosters healthy
disagreement while maintaining a level of harmony to grow together
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Critique See it through a different view
So, what is critique?
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Critique is a structured conversation that happens when a group of people convene to review design work …
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Critique is a structured conversation that happens when a group of people convene to review design work … with a common purpose to explore, examine and improve the qualities of a work, design or an experience.
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Critique does not cost much and is good for everyone involved in a project.
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Critique requires a few key roles
Presenter / facilitator
Critics / audience
Recorder / note taker
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Critique is planned and structured at a place and time
1 hour Studio setting
The right people
Not too early or too late in a project
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Critique is participatory
Contribute or go home
Presenter engages all
Give a quota to all
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Critique is objective
Keep your opinion
Mutual purpose
Goal focus
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Critique is impersonal
Leave your ego at home
Focus on the design not the person
Direct all conversation to the design
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Critique is a safe and sacred place to let your darlings die
Don’t fall in love
Don’t expect validation
No shortage of ideas
Reincarnate ideas for future
Trust & respect
Improve or it dies here
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Critique is the opportunity to listen and learn
Not a test See through the eyes of others
Be quiet!
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Critique is a skill that should be practiced
Repetition = improvement
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Critique is most effective in small groups
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Critique covers both the weakness and strength of a design
Not a test Start with the good
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
Facilitation
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
Facilitation Trust
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
Facilitation Trust Design
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose. http://www.adaptivepath.com/ideas/the-design-plan-official-versus-how-it-feels
Design
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose. http://www.adaptivepath.com/ideas/the-design-plan-official-versus-how-it-feels
Design
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
Facilitation Trust Design
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Critique is planned and facilitated within a group of trusted people to focus on design with purpose.
Facilitation Trust Design Purpose
Guideline For Presenters and Critics
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Presenter
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1. Determine in advance what you want or need from the critique
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session.
Presenter
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1. Determine in advance what you want or need from the critique
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session.
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session.
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view.
6. Once finished with your presentation: Actively listen and think before you speak. Ask questions for clarity in a neutral, open-minded fashion
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view
6. Once finished with your presentation: Actively listen and think before you speak. Ask questions for clarity in a neutral, open-minded fashion
7. Do not rationalize design decisions or get defensive
Presenter
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1. Determine in advance what you want or need from the critique.
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view
6. Once finished with your presentation: Actively listen and think before you speak. Ask questions for clarity in a neutral, open-minded fashion
7. Do not rationalize design decisions or get defensive
8. Remain in control of the flow of the meeting
Presenter
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1. Determine in advance what you want or need from the critique
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view
6. Once finished with your presentation: Actively listen and think before you speak. Ask questions for clarity in a neutral, open-minded fashion
7. Do not rationalize design decisions or get defensive
8. Remain in control of the flow of the meeting
9. Have a recorder write down everything for later reference
Presenter
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1. Determine in advance what you want or need from the critique
2. Send out designs ahead of time
3. Share logistics and your personal objectives for the critique session
4. Start the critique by reviewing the objectives of the critique, ground rules and purpose of your design
5. Present the design work by referencing the criteria for judging the works value and effectiveness. Do not assume your colleagues share this point of view
6. Once finished with your presentation: Actively listen and think before you speak. Ask questions for clarity in a neutral, open-minded fashion
7. Do not rationalize design decisions or get defensive
8. Remain in control of the flow of the meeting
9. Have a recorder write down everything for later reference
10. Thank your participants by ending with a brief summary
Presenter
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Critic
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Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
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Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
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Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
3. Avoid opinions and phrases such as “I like” or “don't like” or love or hate. Use concrete words and industry language. Avoid general terms such as “nice,” “good,” "bad," and “pretty”
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Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
3. Avoid opinions and phrases such as “I like” or “don't like” or love or hate. Use concrete words and industry language. Avoid general terms such as “nice,” “good,” "bad," and “pretty”
4. Discuss the work and never the person. Comment on the work should be based on the needs and parameters of the design problem
© 2013 SAP AG. All rights reserved. 47 Public
Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
3. Avoid opinions and phrases such as “I like” or “don't like” or love or hate. Use concrete words and industry language. Avoid general terms such as “nice,” “good,” "bad," and “pretty”
4. Discuss the work and never the person. Comment on the work should be based on the needs and parameters of the design problem
5. Offer direction and explanation but not a prescription
© 2013 SAP AG. All rights reserved. 48 Public
Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
3. Avoid opinions and phrases such as “I like” or “don't like” or love or hate. Use concrete words and industry language. Avoid general terms such as “nice,” “good,” "bad," and “pretty”
4. Discuss the work and never the person. Comment on the work should be based on the needs and parameters of the design problem
5. Offer direction and explanation but not a prescription
6. Provide strategies to move the design forward
© 2013 SAP AG. All rights reserved. 49 Public
Critic 1. Empathize and understand What problem is the design trying to solve? How effective does the design solve the problem? Are they there yet, or do they have further to go? If they’re not there yet, what are the parts that aren’t working? Why or why not was the design effective? Is there more to this design that should have been solved?
2. Begin by suggesting what works well or helps to accomplish goal.
Follow with ways it does not accomplish a goal
3. Avoid opinions and phrases such as “I like” or “don't like” or love or hate. Use concrete words and industry language. Avoid general terms such as “nice,” “good,” "bad," and “pretty”
4. Discuss the work and never the person. Comment on the work should be based on the needs and parameters of the design problem
5. Offer direction and explanation but not a prescription
6. Provide strategies to move the design forward
7. Feel free to lead and provide your feedback with clarifying questions to get the bigger picture or the smaller details
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Be prepared
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1. Decision makers, managers, executives
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
3. Design by committee
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
3. Design by committee
4. User Research
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
3. Design by committee
4. User Research
5. All get divided over an issue during critique
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
3. Design by committee
4. User Research
5. All get divided over an issue during critique
6. Problem solving and design decisions during critique
Be prepared
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1. Decision makers, managers, executives
2. Difficult people
3. Design by committee
4. User Research
5. All get divided over an issue during critique
6. Problem solving and design decisions during critique
7. Hurt feelings and flattened energy
Be prepared
User Experience Consulting My Team @ SAP
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Some critique methods championed by the User Experience Consulting Team to help SAP meet its objectives: 1. Design Charrette
2. Design Studios
3. Design Thinking Workshops and Coaching
4. Weekly Team Design Review
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External References Facilitators Guide to Participatory Decision Making Sam Kaner Gamestorming Dave Gray, Sunni Brown, James Macanufo Critique Handbook Kendall Buster, Paula Crawford http://scottberkun.com/essays/23-how-to-run-a-design-critique/ http://www.cooper.com/journal/2009/01/a_good_design_critique.html http://alistapart.com/article/design-criticism-creative-process http://www.uxbooth.com/articles/the-importance-of-design-critique/ http://www.discussingdesign.com/ http://www.uie.com/articles/critique/ http://www.uie.com/articles/great_critiques/ http://blog.teamtreehouse.com/the-art-of-the-design-critique http://www.kickerstudio.com/2010/11/everything-ive-ever-learned-about-giving-design-critiquesi- learned-from-tim-gunn/ http://www.ac4d.com/2012/04/30/do-you-want-critique-or-a-hug/
Thank You!