InstagramEffective Use for Libraries

David Lee King | davidleeking.com@davidleeking

Instagram is popular!

Instagram is popular!

700 Million users

Instagram is popular!

2nd most popular

Instagram is popular!

28% of all US Adults

Instagram is popular!

59% of 18-29 year olds

Instagram is popular!

1/2 use it daily

Instagram is popular!

200 million use Stories

Let’s explore…flic.kr/p/sm6cMz

flic.kr/p/sm6cMz

myaccount

flic.kr/p/sm6cMz

photos videos

flic.kr/p/sm6cMz

followpeople

flic.kr/p/sm6cMz

profile page

flic.kr/p/sm6cMz

description

flic.kr/p/sm6cMz

Stories (I know, right?)

flic.kr/p/sm6cMz

Live Video

flic.kr/p/sm6cMz

Search &

Explore

flic.kr/p/sm6cMz

#hashtags

libraryaccount

Chicago Public Library

Los Angeles Public

Library

Why use Instagram?

??

Popularity!

flic.kr/p/JQEHvr

Easy to Connect

It’s fun!

flic.kr/p/9qc7hq

connect with customers

flic.kr/p/rBV6Au

deep dive into analytics

flic.kr/p/s4pkis

Insights

impressions

Reach

Profile Views

Stories &

Promotions

Followers

Gender

AgeRange

Hours

& Days

Post Info!

Post Info

Filters!

flic.kr/p/uwj2uT

get close

singlefocus

cuteanimals

UseBlue

warmfilter

Show People

Show People

behind the

Scenes

behind the

Scenes

behind the

Scenes

#hashtags

#hashtags

#hashtagcontests

Call to

Action

friending

friending

Stories

staytopof

mind

ContentIdeas

flic.kr/p/8SGnvFbehind the scenesuser-generated

share stuff

tell your story

other apps

Next Steps

flic.kr/p/2HLabP

Set up an InstagramAccount!

Set up a Library

Instagram!

Why again?flic.kr/p/VmxAs2

Thanks! David Lee Kingdavidleeking.com

@davidleeking