Post on 17-Feb-2017
Instagram has over 500 million active
users and over 60% of users log in daily
pablo.buffer.com/app
1. Quotes
2. Who is your business?Inject a little personal touch/team spirit
3. Aspirational
Localized posts get 79% more engagement.
4. Be Informative
5. Be Funny
6. Testimonials
7. Hashtags
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• Posts with at least one hashtag gain 12.6% more engagement• Posts with 11 or more hashtags get 80% more
engagement• Localised + Hashtag combination = winning
combination• Posts that include another handle gain 56% more
engagement – but don’t abuse this option!
http://blog.passle.net/post/102ct8a/a-list-of-top-professional-services-marketing-hashtags
Bonus Tips
• Use a single dominant colour (statistics suggest blue is particularly powerful)
• Photos still engage more than videos on Instagram
• Best times to post are Mondays and Thursdays at any time except 3-4pm in your timezone
• Use an IFTTT to share your Instagram pictures to Twitter ifttt.com/
Thank you!
Claire@Passle.net@Passle