Blog. What is it?

A blog can provide commentary or news on a particular

subject, such as travel, technology, politics, or local news.

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Web + Log = Blog

Why people read and participate on Blogs?

Blogs talk to people openly, sincerely and honestly. They don't report news, but engage people in discussion around the news

Why Marketers are taking blogs seriously?

One News.

555 Comments / Conversations

People no longer want to just read the news, but discuss the news.

FROM MASS MEDIA TO MASSES OF MEDIA

Masses today play an active role in the process of collecting, reporting, analyzing and disseminating of news and information.

The boundary between a journalist and the reader is getting blurred every day.

Readers are demanding the power to be a journalist and report events that would change the outlook of the entire society.

New Media now make it possible for every person connected to the network to broadcast and receive text, images, audio, video, discussions, transactions, etc to and from every other person.

NEWS IS JUST THE BEGINNING…

From Blogs to NEWSPAPERS

New Media = A ‘Combined Force’ between Mainstream Media and New Media to do better Journalism

Blogs double their number nearly every 6 months. India has over 1 million blogs now.

New Media

• My readers know more than I do!• Journalism by the people• Every citizen is a Citizen Journalist

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