Post on 10-Nov-2014
description
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Operationalizing Analytics to Empower Customers and Frontline Employees
Patricia PidgeonEnterprise Automotive DirectorTime Warner Cable
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We bring advertising and marketing solutions to local marketers
Who Is Time Warner Cable Media?
Product Value Proposition:
- Targeted Advertisers
- Cross-Platform
50 Markets / 12.5MM Subscribers
Linear Spots
Online Solutions
Video On Demand
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TIME IS MONEY
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6 Hours
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Right people.
Right place.
Right time.
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50 Markets/ 12.5 MM Subscribers
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POLK app: Demo
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Current Projects:
Where We Are Today
• Reports and maps• TWC zone profiles with demographics and UEs• Custom client mapping with demographics and thematic overlays• Rankers; zones, programming, Nielsen ratings• Kantar category competitive spend reports• Consumer Profiles• Category Tier Alignment
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THANK YOU!